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1、會籍顧問崗前培訓(xùn)Sales Executive Training,,目錄 Contents,Understanding basic concepts 必須了解的基本概念 Sales executives individual tasks and details 會籍顧問的個人任務(wù)及其分解 The use of Sales Executive daily work and high quality work handbook 會籍顧問日常工作內(nèi)容及高效工作手冊的使用 Basic techniques of daily work 銷售各環(huán)節(jié)工作的基礎(chǔ)技巧 Basic ways of getting

2、 information 信息獲取的基礎(chǔ)途徑 Facing competitors 面對競爭對手和競爭伙伴 Mental preparation for work 上崗前的心理準備 Career competency of sales executive 會籍顧問的職業(yè)素質(zhì),必須了解的基本概念 Understanding Basic Concepts,,約見（Appt） 實赴約見（Appt Show） 約見實赴率（Appt Show Ratio） 約見管理一覽（MAB） 走入（WI） 移交（TO） 來自走入的營業(yè)額/來自約見的營業(yè)額 成交率（Closing Ratio）/約見成交率( Appt

3、 Closing Ratio)/走入成交率( WI Closing Ratio) 免費票/免費周卡客人（Guest Pass） 欠款回收（BD）,Non-Member WI 非會員來訪 New Target Customer 新目標客戶 TI 電話咨詢 TI success rate 成功率 Average consumption amount 平均消費金額 Important Clients 重點客戶 Group Clients 團體客戶 Membership extension rate 續(xù)卡率 Sales Executive high quality work handbook 會籍顧問

4、高效工作手冊 Unite Vendor 聯(lián)合商家 Exhibition 作展 Color Label 顏色標注,,會籍顧問的個人任務(wù)及其分解 Sales Executive individual tasks and details,會籍顧問的個人任務(wù)及其分解 Sales Executive individual tasks and details,How to confirm individual work? 如何確定個人任務(wù)？（默認狀態(tài)下=部門任務(wù)人數(shù)） Work details. 任務(wù)的分解 According to time, differentiate weekly and daily

5、 tasks 按時間分解得出每周及每日任務(wù) Get the numbers of members which depend on average expenditures 按平均消費額分解得出每月/每日發(fā)展新會員數(shù),Process daily work schedule. 進行每日工作安排： 1）Calculate the numbers of members for each day. 計算每日需要發(fā)展的會員人數(shù) 個人業(yè)績指標平均消費金額30天 2）Calculate the numbers of WI and APPT. 計算每日需要來自于約見和走入的業(yè)績各是多少

6、 （默認值，參考插圖） 每日新會員總數(shù)30% = 需要由走入產(chǎn)生的新會員數(shù) 每日新會員總數(shù)70% = 需要由約見產(chǎn)生的新會員數(shù),Process daily work schedule. 進行每日工作安排： 3）Calculate the numbers of WI and Appt Show. 計算每日需要多少個走入和多少個實赴約見 需由走入產(chǎn)生新會員數(shù)走入成交率 = 日走入需量 需由約見產(chǎn)生新會員數(shù)約見成交率 = 日實付約見需量 4）Calculate Appt Ratio of each day. 計算每日約見需要量 日實赴約見約見實付率 = 每日約見需要量,,續(xù)卡對業(yè)

7、績?nèi)蝿?wù)的影響Effect of membership extension,What is regular extension ratio in China? 什么是合格的續(xù)卡率（在中國市場） If the extend ratio is 50% for your club. What does it mean? 如果你的俱樂部續(xù)卡率為50%，那對俱樂部的任務(wù)意味著什么 If extend ratio is close to 0% what is means for your club? 如果你的俱樂部續(xù)卡率接近于零，那對俱樂部的任務(wù)意味著什么？,續(xù)卡對業(yè)績?nèi)蝿?wù)的影響Effect of memb

8、ership extension,Important data of members. 圍繞會員保有的重要數(shù)據(jù) Loyal members in US club (come to club over 100 times for exercise each year ) account for 30% - 40%. But it is only 15% - 20% in China. 美國俱樂部鐵桿會員（一年中來俱樂部運動超過100次的人）平均占有比例為30%-40%，在中國大約只有15%-20%甚至更低 Attention: Every department in club that will

9、 serve our members. We need to prove the satisfaction for our members. Let them feel happy and have a great experience. 注意：俱樂部中的所有崗位都是為會員提供服務(wù)的崗位，要在各自的崗位上努力提高會員滿意度，做到讓會員擁有愉快的消費體驗和運動體驗。,,會籍顧問日常工作內(nèi)容及 高效工作手冊的使用 The use of Sales Executive daily work and high quality work handbook,會籍顧問高效工作手冊基本內(nèi)容 Sales Exe

10、cutive high quality work handbook,The form of monthly work. 月工作用表 Compare form for monthly plan. 月業(yè)績計劃實施對照表 會籍顧問高效工作手冊表1-月業(yè)績計劃實施對照表.doc The form of daily work. 日工作用表 Appt form list.每日約見一覽 會籍顧問高效工作手冊表2-每日約見一覽表.doc New Target Customer list 新目標客戶一覽 會籍顧問高效工作手冊表3-新目標客戶一覽表.doc,會籍顧問高效工作手冊基本內(nèi)容 Sale

11、s Executive high quality work handbook,Classify directory list 分類目錄用表 Following Ti TI 跟進表會籍顧問高效工作手冊表4-TI跟進表.doc Lost client list 流失來賓一覽表 會籍顧問高效工作手冊表5-流失來賓一覽.doc New member List 新會員一覽表 會籍顧問高效工作手冊表7-新會員一覽back.doc Check in List (only for green paper) 來賓登記匯總（只要綠聯(lián)）會籍顧問其它用表來賓登記.doc Team client List

12、 團體客戶開發(fā)一覽表 會籍顧問高效工作手冊表6-團體客戶開發(fā)一覽.doc Boxing for information List 信息收集箱一覽 會籍顧問高效工作手冊表8-信息收集箱一覽.doc Notice: Form is just a tool. It will help you think logically and work efficiently, it is not meant to be an extra burden. 注意：表格是一種工具，幫助你形成好的思維習慣和 工作條理，而不是一項額外負擔。,每日工作中的其他事項Other important tasks o

13、f daily work,Check Appt list before finish work. 下班前把自己明日約見登記到約見管理一覽中 會籍顧問其它用表約見管理一覽.doc Confirm Appt which is responsible by early staff. 早班負責為所有人當日的約見進行確認 Register every non-member. 每接待一位非會員都要到非會員來訪一覽表中進行登記 會籍顧問其它用表非會員來訪一覽.doc Register every TI information after reception. 每接到一個TI都要到電話咨詢一覽中進行登記 會籍

14、顧問其它用表電話信息一覽.doc,每日工作中的其他事項Other important tasks of daily work,Check Appt list before finish work. 下班前把自己明日約見登記到約見管理一覽中 會籍顧問其它用表約見管理一覽.doc Confirm Appt which is responsible by early staff. 早班負責為所有人當日的約見進行確認 Register every non-member. 每接待一位非會員都要到非會員來訪一覽表中進行登記 會籍顧問其它用表非會員來訪一覽.doc Register every TI inf

15、ormation after reception. 每接到一個TI都要到電話咨詢一覽中進行登記 會籍顧問其它用表電話信息一覽.doc,,銷售各環(huán)節(jié)工作的 基礎(chǔ)技巧 Basic techniques for daily work,電話咨詢的應(yīng)答Answering of TI,What is goal for answering TI? 電話咨詢應(yīng)答的目的是什么？ Let client feel good service and set an Appt. 讓客戶擁有完美的咨詢體驗并形成約見 What are the principles of answering TI? 電話咨詢應(yīng)答的主要原則有哪

16、些？ Let your voice transmit your smile 讓你的聲音帶有微笑 Understand the source of information. 準確了解信息來源 Have the initiative and control the topic. 掌握主動并控制談話,電話咨詢的應(yīng)答Answering of TI,Do not talk about price details and do not let the customer feel you are avoiding the topic. 不具體介紹價格又不可讓人感覺有意躲閃 Apply for T

17、O if you cannot control the TI. 對于無法控制的電話咨詢申請TO Sign the form after TI. (register at the receptionist or classify directory) 電話掛斷后要有書面記錄（前臺登記/分類目錄） Learn how to use the format of TI. 學(xué)會使用電話咨詢處理模板,電話咨詢處理模版 Format for TI,Thanks for your holding. What can I do for you? 感謝您的等候。我怎么樣可以幫助您？ （Normally clie

18、nt will tell you his plan for exercising. 客戶一般會說要了解有關(guān)俱樂部的某項資訊） So you want to exercise your_____ (repeat clients plan). No problem. Let us know each other at first. I am ______. Could you please tell me your name? 您是想要（重復(fù)客戶的要求）_______，沒問題！先讓咱們認識一下。我是___________，請問怎么稱呼您？________________ How do you k

19、now our gym?_____ You want to know the gym for yourself or for anybody else?_____ 您是怎么知道我們的？_______________您是為自己咨詢還是其他人咨詢？______________,電話咨詢處理模版 Format for TI,Could you please tell me what is your goal for your exercising?______(If the client ask you about the price) We have many kinds of membershi

20、p card and training plan. That is depend what your need. So could you please tell me what is your goal for your exercising? 請問您想來健身的目的是什么呢？ _________________ （如果對方搶先問價格）我們有很多種會員卡類別和健身計劃，根據(jù)您的具體需要來選擇，請問您想來健身的目的是什么呢？____________________ Ok. Let me introduce about our gym firstly. (introduce few of your

21、 program and establishment):______ So which program do you prefer after my introduction?______ 那我就簡單介紹一下我們的俱樂部（簡要介紹項目及設(shè)施）：_______________聽起來您對俱樂部的哪些內(nèi)容比較感興趣呢？_______________,Follow the goal what you have tell me, few of our establishment and program like ____ it is good for you and can help you achie

22、ve your goal. What about let me make a reservation for you. And I can arrange one of our trainers to explain to you how to help you achieve your plan after you visit our gym. And we will give you the details about introduction. What is your thinking? 根據(jù)您剛才提到的健身目的，我們這里的幾種器械和課程比如 對幫助您達到您的健身目的都特別有幫助，不

23、如我們約個時間，您來俱樂部參觀, 屆時我約好我們的教練針對您的身體情況給您一些具體的運動的建議，我也可以為您做更詳細的介紹，您看好嗎？,So what time is good for you? Today or tomorrow?____ 那您今、明兩天哪天有空？ ______ And when do you prefer? In the morning afternoon or evening? 哪個時間對您比較方便，上午，中午還是晚上？ Let me check about the schedule (check the trainer schedule). There is a ___

24、_ class at ____oclock (our Mr. / Miss ____ trainer at gym). How about this time? 讓我看一下課程表（教練的排班表）， 點鐘有一節(jié)______ 課（我們的資深教練______在崗），您在這個時間過來好嗎？,OK. I will make a reservation for you at this time. Could you please give me your full name_____, your phone number____, anybody will come with you together?

25、______ 好的，那我?guī)湍鲆幌骂A(yù)約登記。麻煩您給我一下您的全名_____，您的聯(lián)系電話_____，會有別人與您同來嗎？_____一共幾位呢？______ OK. Let me repeat the reception for you. Your full name is_____. Your phone number is______. And the reservation time is _____. The reception person is me. So when you arrive the gym just tell receptionist my name is ok.

26、Do you know how to get our gym? 好的，我為您重復(fù)一下您的預(yù)約，您的全名是______，您的電話是______，預(yù)約時間為______，接待人是我，我的名字是______您來的時候告訴前臺您的名字請他們叫我就可以了。您知道我們俱樂部的具體位置嗎？,If there is any changing, could you please give me a call? 如果您臨時有事需要調(diào)整預(yù)約時間，麻煩您給我打個電話好嗎？ Thanks for calling Powerhouse gym. Good-bye. 感謝您致電寶力豪健身，再見！,非會員來訪者的接待 Re

27、ception of Non-Member,What is goal for receive non-member? 非會員來訪者接待的目的是什么？ Get across reception and introduction that let non-member become our member. 通過接待和介紹使非會員成為會員。 How to receive non-member? 非會員來訪者接待的基本流程是什么？ Client register (at receptionist)-register asking and answer-visiting the gym-bargain

28、or TO-fill out the contract 來賓登記的前臺環(huán)節(jié)來賓登記問答引導(dǎo)參觀 價格介紹成交 或TO 填寫入會和約,非會員來訪者的接待 Reception of Non-Member,What is the fundamental for receive non-member? 非會員來訪者接待的主要原則有哪些？ Abidance the flow rigorous 嚴格遵守接待流程 Make every non-member visit as WI. 把所有的非會員來訪當成走入來接待 Keep smiling. 自始至終保持最燦爛的微笑 Find what client n

29、eed 找到客人的真正需求而為你的產(chǎn)品找到對應(yīng)價值,非會員來訪者的接待 Reception of Non-Member,Control talking affectionately. 親切地把控談話進程, 具有攻擊性但不要溢于言表 If client can not make design that is your time to be a good consultant. 當客戶沒有主意時發(fā)揮顧問作用 Do not be a winner in front of the client. 不在客戶面前扮演勝利者 Let client have perfect service. 讓客戶擁有完美

30、的購買體驗,來賓登記前臺環(huán)節(jié)要素,Receiving the Guest registry, leave front desk 接過來賓登記，撕下首聯(lián)留給前臺 Greeting clients. Hand shake and introduce yourself. 問候客人，與客人握手并進行自我介紹 Get the information of client in the form. And use their name. 迅速看表中內(nèi)容，用姓氏稱呼客人 Understand whether or not first time at club 了解客人是否為第一次來訪 Welcome clie

31、nts. 邀請客人進入 Understand how client know our club when introduce our club. 行進中了解客人了解我們的途徑,來賓登記問答要素 How to make a registry,Finish interlocution with appetency. 以極強的親和力完成問答 Use the question from the form that can easily understand the client information 善于利用表格中問題了解客戶信息 Try to change the written question

32、 become yours, and then make natural communication. 要練習把書面的問題變成自己的話說出來，從而與客人自然交流 Write down every question about what client need to know. 要將客戶的相關(guān)回答記錄在表格中 （此表格將作為重要文件進入分類目錄） Use linking question felicitousness 恰當使用鏈接性問題,來賓登記問答要素 How to make a registry,Understand clients worry about and solve that. 理

33、解與問題相對應(yīng)的客戶擔憂并排除 Get the promise from the client. 得到充分的客戶承諾 Lead client have feedback and expect the club. 引導(dǎo)客人進入積極回應(yīng)狀態(tài)并對俱樂部有所期待 Control how to deal with the problem. 把握所有問題的處理技巧 會籍顧問其它用表來賓登記.doc,引導(dǎo)參觀要素 Client Visiting,When invite client visiting our gym, you must get registration form with special n

34、ip. And fill out the information about the client. 參觀過程中必須將來賓登記表附在專用硬夾上隨身攜帶，并對相關(guān)信息進行記錄 Let client experience the gym. 引入客戶多種感官體會俱樂部 Could introduce other members and trainers to client that depend what is his plan. 可以結(jié)合其健身目的適時向其介紹俱樂部的其他會員或教練 Try to let client feel he is one of the members of our gym

35、. 盡可能營造客人已經(jīng)成為會員的感覺 Ask “Golden Key” Questions 進行“金鑰匙”問題的提問,價格演示要素 Price Demo,The flow of price demo. 價格演示的流程 anticipate bargain disposal introduction demo handbook price analyses 預(yù)期成交處理演示手冊介紹價格分析 Fundamental of price demo 價格演示的原則 must use price demonstrate handbook 一定要使用價格演示手冊 strong appetency 親和力一

36、定要強 always suggest the best consultant 永遠極力推薦最頂級的會籍種類與客戶采取非對抗的角度 change the plan after 5 times refuse 在被拒絕5次以后才可以將推薦目標下調(diào) accent the values before depreciate 讓利（降價）之前多次多角度地強調(diào)價值 depreciate after client make confirm. 讓利必須在得到客戶承諾的前提下,價格演示的技巧,Write down the price after you show it. 在看完標準價格之后轉(zhuǎn)為手寫演示 Funda

37、mental of two choose one 二選一的原則貫穿始終 Please do not show two prices to client. Show two different program to your client. 不要讓你的介紹單上同時出現(xiàn)兩種以上的價格 永遠在兩個方案中找到與客戶預(yù)期接近的方案,價格演示的技巧,How to abstain price entangle. 如何避免緊緊圍繞價格的糾纏 Accent the values, link what they need and values. 強調(diào)價值，向客戶進行價格“相對性”的教育 緊密連接需求與價值（鉆戒

38、與婚紗照） Use balance formula 使用天平公式 How to analyses price. 對于價格如何分析運用化整為零的分析方法 Analyses client daily consume and balance that. 分析客戶的日常其它消費并進行對比,小貼士：實現(xiàn)銷售的跡象和快捷鍵,The evidence of sells is through reception course client put up purchase signal. Include clients action and diction. All of these can help you

39、 bargain. 實現(xiàn)銷售的跡象是指接待過程中，來賓表現(xiàn)出來可能購買的重要信號，包括你可以察覺到的來賓感興趣的行為或言語，這些行為或言語可幫助你順利、迅速地成交。例如： a. client asks what is special about the gym. 來賓詢問有關(guān)健身房特色的特殊問題。 b. order explain some specialty. 要求特別說明某方面內(nèi)容。 c. keep smiling and exciting. 面帶微笑并表現(xiàn)得很興奮。 d. ask visit gym again. 還要求再一次參觀某處。,小貼士：實現(xiàn)銷售的跡象和快捷鍵,K

40、eyboard shortcuts is client main interesting with. For example: 快捷鍵是來賓主要的興趣點所在。例如： a. lose weight 減重 b. accommodate function 調(diào)節(jié)心肺功能 c. add weight 增重,常見拒絕的應(yīng)對 Normal answer the refuse,Foreclose refuse before visiting. Use clients saying convince themselves. 在引導(dǎo)參觀之前預(yù)先處理拒絕，用客人自己的話去說服他們才會有效 Element of

41、 refusal have 3: price, client confirm and family suggestion. 真正的拒絕要素有3個：價格、客戶承諾、家人意見 You should have thinking course before face to refuse: estimate refuse regimentation estimate have foreclose or not find how to answer the refuse find how to explain that. 對一切借口的應(yīng)對都要經(jīng)歷的思維過程：判斷拒絕要素類別判斷是否經(jīng)過預(yù)先處理找到可用于排

42、除拒絕的客人語言怎樣柔和切入,常見拒絕的應(yīng)對 Normal answer the refuse,Practice 練習： 1. “I want to go back and discuss with my family” “我要回去和家人商量一下” 2. “I still want to visit another gym” “我想再到其他俱樂部看一下” 3. “Im worry about I cannot insist to come here” “我怕買了又不能堅持” 4. “I think the location is not convenient” “你們這里的地點對于我

43、來講太不方便” 5. “Im so busy. I dont have enough time.” “我太忙，沒時間”,常見拒絕的應(yīng)對 Normal answer the refuse,Practice 練習: 6. “Let me think about that” “我再考慮一下”（這不該成為拒絕借口） 7. “I think it is too expensive to me.” “我覺得價格太貴了” 8. “I have some friend will join here. We can come together” “我還有朋友要來，回頭我們一起來” 9. “I am ask f

44、or another people not me.” “我是給別人問，不是我要來” 10. “Thanks for the intro. If I join the gym I will find you” 謝謝你的介紹，我辦卡時會來找你” 11. “I have to leave, I will find you later.” “我現(xiàn)在急著走，回來我來找你”,如何設(shè)置和引入TOHow to setup and import TO,Who can help you make TO? 誰可以幫助你來TO? TO is not means depreciate. TO不等于找經(jīng)理來降價 T

45、O is not let manager or trainer in front of client crudeness. TO不是生硬地把經(jīng)理（教練）推到客人面前 Cannot give empty form when ask manager or trainer make TO. TO時不能交給經(jīng)理（教練）一張空白的來賓登記,如何設(shè)置和引入TO How to setup and use TO,How to setup TO? 如何設(shè)置TO? If client always refuse that we can setup TO. The technique is: 設(shè)置TO一般是發(fā)生在客

46、戶再三提出拒絕因素的情況下，處理技巧為 1）Understand why client refuse. 對客戶的拒絕表示極大理解 2）Show will get boon for client heart to heart. 誠懇地表示希望幫助客人得到實惠 3）(if only for price) let client make a confirm. （如果只剩價格問題）取得客戶承諾 4）ponder for a minutes 略加思索 5）show how will you solve this situation (setup TO) 向客戶表明你的辦法（引入

47、TO），并適當暗示客人 如何與你配合。,Cases案例：,Your client refuse you for a few times and use different reason. You can not estimate which one is the real one. You can say: “Mr., I really understand you can not design because it is not cheap. Of course I hope you can be our member and have big discount. Whatever you

48、 join our gym or not today, I hope you can get harvest after you finish visiting. What about let me introduce a trainer to tell you how to make some simple exercise and then you can do it at your home. Please wait for a second.” (sells manager and trainer can be together) 你的客人再三拒絕你，給你不同的借口，你無法判斷什么是真

49、正原因，你可以說：“ xx先生，我非常理解您很難一下子做決定，畢竟這不是一個很小的數(shù)字。當然，我很希望您能成為我們的會員，同時又得到最大的優(yōu)惠，不管您今天是否加入，我都希望您今天能有所收獲，這樣吧，我請我們的一位資深教練給您介紹一些簡單的健身方法，至少您在家里也可以自己開始做一些運動了，您稍等一下”（銷售經(jīng)理可以和教練共同進入） Pay attention: You also can do some easy way to solve that. Like you can say: “please wait for a second and I will give you some data.

50、” 注：你也可以使用簡便的方法：“請您稍等，我?guī)湍靡恍┵Y料帶走。”其后經(jīng)理可以自然地攜資料進入。,Case 案例：,Your client think the member card is expensive, and he wants to ask some discount. You can say: “Mr., I really understand you and I hope you can join our gym. Of course I hope you can get a big discount. Hope you can understand that our pric

51、e is the same as other powerhouse gym include other citys powerhouse. (hold on for a second) Can you sure you will decide you will join our gym if I could give you some discount? (after client confirm) Ok I got it. What about I ask my manager and help you get a discount. Please wait for a while. (at

52、 this time manager come here) 你的客人認為會員卡的價格太貴，想要尋求一些折扣，你可以說：“ xx先生，我非常希望您能成為我們的會員，也希望您得到最大的優(yōu)惠，不過請您理解我們的價格是全國統(tǒng)一的規(guī)定價格。（稍停）如果今天我們能提供給您某種形式的優(yōu)惠，您今天是否可以決定？（得到承諾后）我明白了，這樣吧，我?guī)湍蚪?jīng)理爭取一下，請您稍等”（銷售經(jīng)理可在此刻進入）,入會合約填寫的注意事項What need to pay attention about fill out contract?,The contract is a legal file. 入會合約是具有法律效應(yīng)的文

53、件（另對照合約實物） Please use Kai Shu fill out the contract. 會合約需以楷書填寫 Cannot let some information empty. 內(nèi)容必須填寫完整（空項需注明原因） Cannot change information( if change that need to sign the name both of client and consultant) 不得涂改（或在涂改處附上雙方簽字） Contract information must as the same as each paper. 合約各聯(lián)內(nèi)容必須完全相同,入會

54、合約填寫的注意事項What need to pay attention about fill out contract?,Contract must have the signature and the date. 必須有雙方簽名和日期 Must have start date. (depend client need) 必須有明確的啟動時間（可以根據(jù)客人情況或要求預(yù)定啟動時間） “member style” means team card or for personal “會員類型”指團體卡或個人卡 “exercise plan” get from label. “others” plea

55、se fill out the details. “健身計劃”對應(yīng)標注，“其它”則注明具體計劃（如季卡需在“其它”欄中打鉤并注明“季卡”， 30次卡需在“其它”欄中打鉤并注明“次卡30次” ）,Payment should be bargain cost. “ total training cost” should be extend cost. 付款欄中的“應(yīng)付總額”為成交價格，“總訓(xùn)練費”為續(xù)卡價格，其差額視為“入會費”寫入“入會費”一欄，并相應(yīng)解釋，“預(yù)交總額”系為分期付款所設(shè)，目前我們暫不提供此項服務(wù)，該欄目以斜杠劃掉，“實赴總額”中填寫當日實際付款金額（與收款單對應(yīng)）。 “pay

56、ment mode” please fill out the details. If there are two or more mode to pay that. Please fill out different way with different detail count. “付款方式”按實情填寫，如付款多于一種方式，要對應(yīng)注明每種方式的金額。注意：如以寶力豪代金券、內(nèi)部支票等付款，需在此欄中體現(xiàn)（先寫明方式，再注明金額）,“function” get from label. If this is only for one club card, please fill out at

57、“others” with only one club. “功能”中對應(yīng)標注，如出售單店使用卡須在“其它”欄中著名“單店使用字樣。” “l(fā)ocation of club” need to fill out this club full name. “俱樂部地點”中要注明俱樂部全稱（如寶力豪天津金牌店）,合約填寫完畢之后After finish contract,Reminding member read notice. 提醒會員閱讀會員須知 會籍顧問其它用表入會合約背面.doc Receive member card at receptionist. 到前臺進行領(lǐng)卡登記 Give welco

58、me DVD to new member and show how to use that. 向會員贈送歡迎光盤并說明光盤使用方法 Make VIP files for new member. 為會員建立VIP客戶邀請檔案 Fill out some forms after client leave. 送走客人后填寫相關(guān)登記表格,,Template of following new member. 新會員電話跟進模版 會籍顧問其它用表新會員電話跟進模版.doc Template of lost client. 流失來賓電話跟進模版 會籍顧問其它用表流失來賓電話跟進模版.doc,,信息獲取的基

59、礎(chǔ)途徑 Basic ways of getting information,信息獲取的基礎(chǔ)途徑Basic ways of getting information,Join the exhibition 參與作展 Put out DM DM 單發(fā)放 Friends of members. 通過會員帶朋友 Box of getting information 信息收集箱 Please discuss details of each way. 請大家就每一個途徑討論具體做法,,面對競爭對手和 競爭伙伴 Face to competitor,面對競爭對手和競爭伙伴 Face to competito

60、r,What need you understand about your competitor? 對于你的競爭對手，你必須了解什么？ （1）Location 他們坐落的位置 （2）Service 他們所提供的服務(wù) （3）Highest price 他們最新的價格 （4）Contract 他們的入會合約 （5）Clients 他們的客戶群 （6）Members 他們的顧客群,面對競爭對手和競爭伙伴 Face to competitor,How to talk about our competitor? 我們?nèi)绾握務(wù)摳偁帉κ?（1）never detract competitor 從不貶低競

61、爭對手 （2）could discuss about the type of members about your competitor. 你可以討論競爭對手的會籍種類 （3）could discuss about the price of your competitor. 你可以討論競爭對手的價格 （4）could discuss about equipment of your competitor. 你可以討論競爭對手的設(shè)施,,上崗前的心理準備 Mental preparation for work,上崗前的心理準備Mental Preparation Before Work,選擇你

62、的態(tài)度 Choosing your attitude “我活的時間越長，我就越能夠體會到態(tài)度對人的一生的影響。態(tài)度，對我來說，比事實更重要。態(tài)度比歷史、比教育、比金錢、比環(huán)境、比失敗、比任何其他人所說的、所想的或者所做的都更重要。態(tài)度甚至比外表，天賦或技巧都更重要。態(tài)度可以成就或毀掉一家公司、一個教堂、一個家庭、一個團隊或個人。值得注意的是，我們每天都有機會去選擇我們用什么樣的態(tài)度去擁抱這一天。 The longer I live, the more I realize how attitude affects ones life. Attitude, to me, is more

63、 important than facts. Attitude is more important than history, education, money, surroundings, losing, and anything anyone has ever said or done. Attitude is more important than appearance, talent, and skill. Attitude can start or ruin a company, church, family, team, or person. Worthy of note, eve

64、ry day we have the opportunity to choose our attitude and seize the day.,上崗前的心理準備Mental Preparation Before Work,選擇你的態(tài)度 Choosing your attitude “我們不可能改變我們的過去我們也不可能改變?nèi)藗冇貌煌姆绞奖磉_自己。我們當然也不可能改變注定要發(fā)生的事情。我們唯一可以改變的就是我們所擁有的東西,我們所擁有的就是我們的態(tài)度。我深信在我的一生當中，10%的事是順其自然發(fā)生在我身上的， 還有90%的事取決于我用怎樣的態(tài)度去對待。其實你也是一樣的，我們就是我

65、們的態(tài)度的主宰?！? 作者是誰并不重要，重要的是你如何選擇你的態(tài)度 We cannot change our past...we also cannot change the fact that people using different ways of expressing themselves. Of course, we cannot change certain things. We can only change the things we own, we only own our own attitude. I firmly believe that 10% of thing

66、s natural happen and 90% of things depend on our attitude. You are the same, we are the rulers of our own attitude. The writer is not important, important is how you choose your attitude,上崗前的心理準備Mental Preparation before work,不斷被拒絕是銷售工作的最大挑戰(zhàn) Continuously being refused is the biggest challenge for sales 面對拒絕的第一種態(tài)度： 我從來不把（表面的）失敗看作（真正的）失敗，而僅僅當作一個學(xué)習的過程。 我從來不把（表面的）失敗看作我不能成功，而僅僅當作一個學(xué)習的過程。 我從來只把（表面的）不成功看作為一個學(xué)習的過程。 The first kind of attitude facing refusal: I have never seen failure as failure, but rath