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1、http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sust

2、ainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 企業(yè)規(guī)模企業(yè)資源企業(yè)決擇Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 企業(yè)規(guī)模企業(yè)資源企業(yè)決擇規(guī)模效益管理經(jīng)驗(yàn)經(jīng)營(yíng)領(lǐng)域Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth

3、 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 低價(jià)格高產(chǎn)出經(jīng)驗(yàn)積累低成本利潤(rùn)Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 2000數(shù)字化19501960197019801990195019601970198019902000通訊領(lǐng)域電腦領(lǐng)域系統(tǒng)化Sustainable Growth 2003Sustainable Growth 2003Sustainable G

4、rowth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 企業(yè)規(guī)模企業(yè)資源企業(yè)決擇技術(shù)訣竅生產(chǎn)投入市場(chǎng)Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) DuPont競(jìng)爭(zhēng)對(duì)手其他成本礦石成本TiO2產(chǎn)品成本構(gòu)成Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable G

5、rowth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 企業(yè)規(guī)模企業(yè)資源企業(yè)決擇公共政策競(jìng)爭(zhēng)對(duì)手的防御能力反應(yīng)遲滯Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 1978198019821984510152025ROA（%）按歷史

6、成本計(jì)算按當(dāng)前成本計(jì)算Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 197219741976255075100更新采購(gòu)的市場(chǎng)份額Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 價(jià)格/廣告/創(chuàng)新/制造/分銷(xiāo)人力資源5年10年企業(yè)的業(yè)務(wù)組合Sustainable Growth 2003Sustainable Growth 2003S

7、ustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sust

8、ainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth

9、2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 510152025營(yíng)運(yùn)收入非運(yùn)動(dòng)員報(bào)酬運(yùn)動(dòng)員報(bào)酬百萬(wàn)美元Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustai

10、nable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 20

11、03http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Su

12、stainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) n Sustainable Growth 2003Sustainable Growth 2003Sust

13、ainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) E戰(zhàn)略 O戰(zhàn)略 目 標(biāo)股東利益最大化完善組織機(jī)構(gòu)功能管理模式至上而下進(jìn)行管理及實(shí)施鼓勵(lì)至下而上參與管理變革管理重點(diǎn)強(qiáng)調(diào)公司架構(gòu)及制度的維持建立公司文化，重

14、視員工的行為和態(tài)度管理過(guò)程制定計(jì)劃并建立實(shí)施程序不斷實(shí)驗(yàn)及改良激勵(lì)方式純粹物質(zhì)激勵(lì)以對(duì)員工特定的承諾來(lái)激勵(lì)，物質(zhì)僅是一種推動(dòng)力顧問(wèn)作用聘請(qǐng)顧問(wèn)分析并解決問(wèn)題顧問(wèn)幫助公司建立能夠自我調(diào)整和完善的組織系統(tǒng)Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth

15、 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 200

16、3Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 戰(zhàn)略及目標(biāo)員工共同的利益和價(jià)值文化技巧及功能制度（HR管理及控制）結(jié)構(gòu)（角色及責(zé)任）領(lǐng)導(dǎo)風(fēng)格組織機(jī)構(gòu)優(yōu)化的結(jié)構(gòu)圖Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Grow

17、th 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2

18、003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003h

19、ttp:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustai

20、nable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainab

21、le Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管

22、理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth

23、 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) BOPEquityEquityg*Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) TPRAg*Sustainable Growth 200

24、3Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) BOPEquityEquityg*BOPEquityEarningsRg)(*EORRg)(*TAPROETPRAg*Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) TPRAg*公司運(yùn)營(yíng)的績(jī)效公司的財(cái)務(wù)政策分紅政策財(cái)務(wù)杠桿Sustainable Growth 2003Sustainable Growth 2003Sustain

25、able Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) TPRAg*Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 現(xiàn)金過(guò)?，F(xiàn)金匱乏ROATRg*平衡Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable

26、 Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) 1998: g* = 1.3 ROA2002: g* = 1.8 ROA2002b: g* = 2.2 ROA199820022002b現(xiàn)金過(guò)?，F(xiàn)金匱乏Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustaina

27、ble Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable

28、Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Grow

29、th 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載

30、) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Su

31、stainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003http:/ (海量營(yíng)銷(xiāo)管理培訓(xùn)資料下載) Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003