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1、M4U1Reading導(dǎo)學(xué)案 Learning aims: 1. To memorize the new words and phrases in this article. 2. To get a general idea about the text. 3. To become familiar with the detailed information about the text. Important points: 1. How to understand the text better. 2. How to help the students finish all

2、the exercises. 3. How to help the students develop their creative, comprehensive abilities. Teaching procedure Step 1 Lead in Step 2 Fast reading 1) What do ads try to persuade people to do? To buy a product or service, or to believe in an idea.

3、 2) What does PSA stand for? Public service advertisements 3) What do PSAs aim to do? They aim to teach us and help us lead better lives. Step 3 Careful reading Task1 T or F 1. Most people are not aware of how many ads are around them. 2. Advertisements are always m

4、eant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of PSA.

5、T F F T F T Task2 Some questions 1. Where are advertisements usually found? They are usually found in newspapers and magazine, on the Internet, radio and television. 2. Why are some of the advertisements clever according to the article? Because even if an ad does not lie, it does not mean it is a

6、ltogether innocent. 3. When did China begin a nationwide public service advertising campaign? China began the campaign in 1996. 4. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot. Task3 Typ

7、es of ads Similarities Places found Methods used Commercial ads ? newspapers, ? magazines, ? the Internet, ? radio, ? television ? clever language ? attractive pictures PSAs Types of ads Differences Purposes Validity（有效性） Commercial ads ?to promote a product or

8、 service They are not altogether innocent. PSAs to educate people about health, safety or any other problem that affects public welfare They are helpful and we can learn a lot by following the advice they give. Step 4 Reading strategy 1. What is expository writing meant to do? It is

9、meant to introduce you to basic information on a topic. 2. What is its basic format? Introduction of the subject, examples and facts that develop or support the details, conclusion. Step 5 Discussion 1. Do you think young people are easily persuaded by ads? Why or why not? 2. What is the bes

10、t PSA you have ever seen? Why do you think it is so good? Step 6 Homework 1. Read the passage again and again. 2. Try to keep the new words in mind. Language points Difficult sentences 1. We are so used to them that we often do not even realize how many we see and hear in a day. So…that…引導(dǎo)結(jié)

11、果狀語從句，意為“如此···以至于···” 常用句式：so +adj./adv.+that so +adj. +a(n)+單數(shù)名詞+that so +many/few+復(fù)數(shù)名詞+that so +much/little+不可數(shù)名詞+that He runs _______ _______ _______nobody can catch up with him. 他跑得非?？?，以至于沒人能追上他。 so fast that He had ______ _______ _______ ______ he was unfit for his job. 他所

12、受教育很少，不適合做這個工作。 so little education that 拓展：such…that…也可引導(dǎo)結(jié)果狀語從句。 such+ a/an+ adj.+單數(shù)可數(shù)名詞+that-clause such +adj. +復(fù)數(shù)可數(shù)名詞+that-clause such +adj.+不可數(shù)名詞+that-clause He is ____ _____ ______ ______ _____ everybody likes him. 他是一個如此聰明的男孩，大家都喜歡他。 such a clever boy that 注意：如so+ adj./adv., such+ n

13、. 置于句首時，主句用部分倒裝。 So much did they eat that they could not move for the next hour. 2. When it comes to advertisements, we must all use our intelligence and not be a slave to them. 談及廣告， 我們都必須運(yùn)用自己的智慧， 不要做廣告的奴隸。 句中 when it comes to ….. 的意思是“當(dāng)涉及到…..; 當(dāng)談到…..”,其中to 為介詞。 ____________________________

14、classical musical music, we first think of Beethoven or Mozart. When it comes to 談到古典音樂， 我們首先想到的是貝多芬或莫扎特。 I can use a computer, but ____________________________, I know nothing. 我會使用計算機(jī)，但若談到修理， 我就一竅不通。 When it comes to repairing computers 鞏固訓(xùn)練 Ⅰ單詞拼寫 1. Nobody could _____________（說服）her to

15、 change her mind. 2. Under the law, everyone is considered ______________(清白的)　until proved guilty. 3. She took a long slow b______________ to calm down. 4. He suffered from various m_______________ health problems. 5. The company employs20,000 people n_______________. 6. If you want to sell yo

16、ur product, you must ________________(做廣告)it. 7. Do you have any ___________(評論) to make about the cause of the fire? 8. These are all policies to ______________(促進(jìn)) economic growth. 9. The state is still the main provider of _____________(福利). 10. 90% of patients can be___________ of the diseas

17、e. 1. persuade 2. innocent 3. breath 4. mental 5. nationwide 6. advertise 7. comments 8. promote 9. welfare 10. cured Ⅱ單選 1.------do you think Li Ming is coming to attend the conference? ------ Sure. I have _________her to. A. supposed B. advised C. persuade

18、d. D. suggested 2.-----How is everything going on with you in Europe? -----Quite well. Not so smoothly as I hoped,___________ A. though B. insisted C. either D. too 3.-----Has the doctor _________ the old woman __________ her illness. ------No , he didn’t ________her. A. cured; for; trea

19、t B. cured; of; treat C. treated; for; cure D. cured; of; cure 4.Many pupils can’t make full use of their time,__________ they realize how valuable it is. A. as if B. now that C. even though D. so that 5.The successful launch of Chang’e 2 has ____________ our country

20、’s status(地位) in the world. A. increased B. promoted C. advertised D. applied 6. It is known to us that doing eye exercises __________our eyes, and that is to say, our eyes can __________doing eye exercises. A. benefits; benefit from B. benefits to; benefit C. benefits from;

21、 benefit D. benefits; be benefited from 7. It was _________ to be an apology but it only made her angry. A. tested B. used C .meant D. insisted 8. I have a really bad headache and I have to _________ a doctor about my pains. A. consult B. remind C. inform D

22、. advise 9. You may __________ your dictionary if you don’t know the meanings of the words. A. refer B. look up C. consult D. examine 10.Tom made his brother ________ by ___________him. A. to cry; playing tricks on B. cry; playing tricks of C. cry; playing tricks o

23、n D. to cry; playing tricks of 11. Mr Brown thought it would be a good idea to have ____________ from his workers to improve his plan. A. summaries B. enquiries C. comments D. connections 12.-----Which of the two computer games did you prefer? -----Actually I didn’t

24、 like ___________. A. both of them B. either of them C. none of them D. neither of them 13. As long as you work hard , you ‘ll get __________ sooner or later. A. promoting B. promoted C. to promoted. D. to be promoted 14.------It is surprising to see Tom playing golf. The d

25、octor said he would never get up. ------Chinese acupuncture(針灸) has cured him __________ his disease. A. off B. from C. away D. of 15. Whenever it _________the money I lost, my father always tell me to learn a lesson from the event and never __________such a trick again!

26、 A. refers to; fall in B. comes to; fall for C. mentions; fall on D. speaks to; fall to 16. I felt ___________ by all the shortcomings of that new house. After all, I paid so much for it. A. cheating B. cheated C. to cheated. D. Having cheated 17. I like getting up

27、very early in summer. The morning air is so good ____________. A. to be breathed B. to breathe C. breathing D. being breathed 18._____________ a more comfortable life , the poor couple worked hard and took on more part-time jobs. A. Aiming at B. Adding to C. Relating to

28、 D. Taking advantage of CADCB ACACC CBBDB BBA Ⅲ 翻譯句子 1. 這個節(jié)目旨在對人們進(jìn)行交通安全的教育。（be meant to） _________________________________________________________________ 2. 在萬圣節(jié)（Halloween）那天，孩子們可以捉弄那些拒絕給他們糖果的鄰居。(play tricks on) ___________________________________________________________________

29、___ 3. 關(guān)于這件事，我必須和其他人商量。(consult) ______________________________________________________________________ 4. 我們將討論運(yùn)動會是否會將如期舉行。（用同位語從句） ______________________________________________________________________ 5. 這部字典將對我大有益處。（be of benefit to） ________________________________________________________

30、_______________ 6. 我們的老師已被升為校長了。（promote） _______________________________________________________________________ 7. 他進(jìn)步得很快，老師們對他感到很滿意。（such……that） _______________________________________________________________________ 1. The programme is meant to educate people about traffic safety. 2. On Ha

31、lloween, the children can play tricks on their neighbours who refuse to give them candy. 3. I must consult with others about the matter. 4. We’ll discuss the problem whether the sports meeting will be held on time. 5. This dictionary will be of great benefit to me. 6. Our teacher has been promoted to headmaster. 7. He has made such great progress that the teachers are pleased with him.