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1、BackgroundGetting ReadyText ALanguage FocusText BVocational FocusSkill FocusPractical Learning“十二五”職業(yè)教育國(guó)家規(guī)劃教材經(jīng)全國(guó)職業(yè)教育教材審定委員會(huì)審定新航標(biāo)職業(yè)英語(yǔ)新航標(biāo)職業(yè)英語(yǔ)綜合英語(yǔ) 2返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsBackground Getting ReadyText AText BVocational

2、Focus Skill Focus Practical Learning Language Focus 1返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsBackground Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus Public RelationsPR as a career choice2返回

3、目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public Relations Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus Public Relations(PR)is a collective noun.It involves the cultivation of favorable relations fo

4、r organizations and products with their key publics through the use of a variety of communication channels and tools.Public Relations3返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public Relations Background Getting ReadyText AText BVocational Focus Skil

5、l Focus Practical Learning Language Focus PR ranks as one of the most popular career choices for college graduates.The need for PR personnel is growing at a fast pace.The types of clients that PR people work for include the government,educational institutions,non-profit organizations,specific indust

6、ries,corporations,athletic teams,entertainment companies,and even other countries.PR as a career choice4返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsBackground Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Lang

7、uage Focus A A Match the following pictures with four PR activities.After that,try to list more PR activities.a.Media promotion b.Publicity event c.Advertising campaign d.Etiquette trainingd.a.b.c.5返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public Rel

8、ationsBackground Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus B B Work in groups and discuss the following question.What is a PR persons job like in your mind?Tick()from the following adjectives.6返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英

9、語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsPublic RelationsWhile-readingAfter-readingBackground Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 7返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsWhi

10、le-readingParagraph 1 譯譯 文文Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus Public Relations and Image Everyonea human being,an organization and even an animaltries to present themselves with a good image.In a well-known fable about the kingdom of th

11、e birds,there was a grand dance organized for all the birds.The hen,after looking at her very ordinary appearance in the mirror,decided to dress herself up with some beautiful peacock feathers.She was a real hit at the party as she expected.However,while she was dancing happily,the feathers she had

12、stuck onto her own feathers began falling off one after another.The extremely embarrassed hen fled from the numerous cries of ridicule from all the other birds.8返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsWhile-readingParagraph 2 譯譯 文文B

13、ackground Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus In a certain city,a water supply company issued a notice about cutting off the water supply.At first,the public were only told that the running water company needed to service the pipeline.However,on th

14、e second day the public were told that the water source had become polluted.Because the public had not got to the bottom of the affair,the whole city was in a panic.It led to very strong disaffection on the part of the public because it was clear that the company had tried to conceal the truth at fi

15、rst.Their corporate image was badly damaged.Public Relations and Image9返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsWhile-readingParagraph 3 譯譯 文文Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Languag

16、e Focus Honestly informing the public of the truth in the first instance is much better than covering it up.For the long-term development,it is crucial that an enterprise communicate with the public openly in order to maintain good public relations.That is the ultimate value of the career known as P

17、ublic Relations(PR).PR is the practice of managing communication between an organization and the public.PR as a business originated in the U.S.A.in the early 20th century and boomed after World War II.Public Relations and Image10返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜

18、合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsWhile-readingParagraph 4 譯譯 文文Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus In modern society,this career includes a variety of activities and roles under the general name of“Public Relations”;among them are in

19、cluded publicity,promotion,advertising,persuading,fund-raising and media relations.Public Relations provides services for a company by helping it give the public and the media a better understanding of how that company works.It also helps an organization achieve its full potential and provides impor

20、tant feedback to the organization from the public.This usually takes the form of researching those aspects of the company that the public are most happy or unhappy with.Public Relations and Image11返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public Rela

21、tionsWhile-readingParagraph 5 譯譯 文文Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus In fact,Public Relations has become such an important and specialized element of business that now there are PR companies with professionally qualified staff.They can

22、 give advice and guidance to other businesses,so they are called consultants.Public Relations consultants focus on building relationships with all the“publics”of an organization.They are effective communicators who are good at problem solving,able to see multiple points of view,and are calm even in

23、the busiest situations.They must effectively answer all criticism in order to protect the companys reputation.Public Relations and Image12返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsWhile-readingParagraph 6 譯譯 文文Background Getting Ready

24、Text AText BVocational Focus Skill Focus Practical Learning Language Focus If the poor hen had known something about“Public Relations”skills,she would have been able to rebuild her“public image”.If the water supply company had adopted a transparent“Public Relations”strategy,the public would have had

25、 a better understanding of how it works.Today,more and more businesses believe they need“Public Relations”personnel to manage their public image.Public Relations and Image13返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsAfter-reading1.What

26、 can we learn from the unfortunate hens story?2.Why was the public image of the pipeline company badly damaged?Exercise ARead the text and answer the following questions.If the poor hen had known something about“Public Relations”skills,she would have been able to rebuild her“public image”.We should

27、learn something about PR skills to maintain our public image.Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus At first,the company tried to block the information and conceal the truth.14返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)

28、語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsAfter-reading3.When and where did PR business originate?4.How does a Public Relations department provide feedback from the public to a company?Exercise ARead the text and answer the following questions.Background Getting ReadyText AText BVocational Focus S

29、kill Focus Practical Learning Language Focus PR business originated in the U.S.in the early 20th century.This usually takes the form of researching those aspects of the company that the public are most happy and unhappy with.15返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合

30、合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsAfter-reading5.What do you think of the service of Public Relations consultants?Exercise ARead the text and answer the following questions.Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus PR consultants are helpful

31、in building and maintaining public image of an organization.More and more businesses believe they need“Public Relations”personnel to manage the organizations image in society.16返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsAfter-readingEx

32、ercise BBackground Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus Fill in the blanks to complete the main ideas of the text.The article tells us that Public Relations(PR)is the practice of_.PR consultants are good at_,and are able to _.managing the communicat

33、ion between an organization and its publiccommunicating and problem solvingsee multiple points of view and stay calm even in the busiest situations17返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsAfter-readingExercise CBackground Getting R

34、eadyText AText BVocational Focus Skill Focus Practical Learning Language Focus Discuss with your partner,and choose the best answers from choices ag to fill in the blanks.Public Relations includes many different activities.1.Within the organization,the PR department is able to _.2.Outside the organi

35、zation,the PR department helps to _.a.help an organization to achieve its full potential b.give the public and the media a better understanding of how the organization works c.build relationships with all the“publics”of an organization d.give advice and guidance to the organization e.protect the org

36、anizations reputation f.manage the organizations image in society g.provide feedback to the organization from the publica d gb c e f18返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsLanguage FocusVocabularyStructureTranslationLanguageFocusG

37、rammarBackground Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 19返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsLanguage FocusVocabularyA A Choose the correct form of the words to complete the foll

38、owing sentences.Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 1.consult,consulting,consultanta.You need to _ a dictionary when you come across new words.b.She is an art _ for this 3-D movie.2.image,imagine,imaginationa.The company needs to improve

39、 its _ among young people.b.I cant _ what my life would be like without my municator,communicative,communicationa.The new president is a talented _.b.He has just finished his research paper on animal _.consultconsultantimageimaginecommunicatorcommunication20返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)

40、標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsLanguage FocusVocabularyA A Choose the correct form of the words to complete the following sentences.Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 4.persuade,persuasive,persuasiona.

41、It is impossible to _ him to join our party.b.The young man admits that our_ changed his life.5.create,creative,creativitya.She won in the handicraft contest because of her _.b.You should learn to independently _ your own future.persuadepersuasioncreativitycreate21返回目錄返回目錄VocationalEnglish新新新新新新航航航航

42、航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsLanguage FocusVocabularyB Match the words in Column A with the appropriate phrases in Column B.Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 1.issue a.gas supply2.cut off b.w

43、ild animals3.protect c.the truth4.conceal d.success5.achieve e.a piece of news22返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsLanguage FocusVocabularyC C Complete the sentences below with the correct form of the words and phrases in the b

44、ox.reputation flee consultant open-mindedbuild up cover up originate dress upBackground Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 1.His parents are _ about his education and career choice.2.The man _ to the mountain to avoid the conscription(征兵).3.The gi

45、rls _ as movie characters in this exciting festival.4.PR personnel must protect the companys _ when the company is facing criticism.5.The dishonest boy tries to _ his mistake.6.PR _ are experts in managing sensitive issues inside and outside a company.7.Most of the goods _ from South America.8.Vocat

46、ional education aims at _ students practical skills.open-mindedfledare dressed upreputationcover upconsultantsoriginatebuilding up23返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsLanguage FocusStructureA A Study the example and rearrange t

47、he words and phrases into correct sentences.Example:in order to,effectively,the companys,they,must,answer,reputation,all criticism,protectBackground Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 1.in order to,catch,she,early,got up,the train _2.in order to,a

48、 new cell phone,Helen,money,saved,buy _3.in order to,a bunch of,his girlfriend,he,roses,bought,please _She got up early in order to catch the train.Helen saved money in order to buy a new cell phone.He bought a bunch of roses in order to please his girlfriend.They must effectively answer all critici

49、sm in order to protect the They must effectively answer all criticism in order to protect the companys panys reputation.24返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsLanguage FocusStructureA A Study the example and rearrange the words a

50、nd phrases into correct sentences.Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 4.in order to,his words,misunderstanding,the manager,avoid,repeated_5.in order to,my friendliness,show,smiled at,I,the neighbor_The manager repeated his words in order

51、 to avoid misunderstanding.I smiled at the neighbor in order to show my friendliness.25返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsLanguage FocusStructureB B Study the italicized part of the example sentences and compose sentences with

52、the same structures using the words and phrases in parentheses.b.c.Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus a.1.Example:PR is the practice of managing communication between an organization and the public.(moved,I,the mother,by,the love,am,the

53、 daughter)(sits,dad,her mom,the little girl)(our school,the theater,is,the museum)I am moved by the love between the mother and the daughter.The little girl sits between her mom and dad.Between the theater and the museum is our school.26返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)

54、語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsLanguage FocusStructurea.b.c.Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus B B Study the italicized part of the example sentences and compose sentences with the same structures using the words and phras

55、es in parentheses.2.Example:Public Relations has become such an important and specialized element of business,that now there are PR companies with professionally qualified staff.(The meeting,a great success,the organizer,be praised,by,the sponsor)(John,be,a respected team leader,he,be promoted,to,a

56、manager)(Joey,an experienced Public Relations consultant,he,successfully,protect,the companys reputation)The meeting was such a great success that the organizer was praised by the sponsor.John is such a respected team leader that he is promoted to a manager.Joey is such an experienced Public Relatio

57、ns consultant that he successfully protected the companys reputation.27返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public Relations1.The company at first tried to block the passage of information and conceal the truth,which led to the disaffection amon

58、g the public.2.More and more businesses believe they need“Public Relations”personnel to manage their image in society.3.Be prepared to be a life-long learner in this new and dynamic PR field.Language FocusTranslationA A Translate the following sentences into Chinese.Background Getting ReadyText ATex

59、t BVocational Focus Skill Focus Practical Learning Language Focus 公司最初極力想要封鎖消息、隱瞞真相，引起了公眾的不滿。越來(lái)越多的公司相信他們需要“公共關(guān)系”人員來(lái)管理其社會(huì)形象。準(zhǔn)備好在公關(guān)這個(gè)新的充滿活力的領(lǐng)域?qū)W習(xí)一生。28返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsLanguage FocusTranslationA A Translate the fo

60、llowing sentences into Chinese.Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 為了發(fā)展中國(guó)的公關(guān)業(yè)，我們應(yīng)該學(xué)習(xí)外國(guó)的經(jīng)驗(yàn)。這位公關(guān)經(jīng)理在公司品牌管理團(tuán)隊(duì)中會(huì)起到重要的、有影響力的作用。4.We should learn from the experience of foreign countries in order to develop the PR industry in China.5.The Public

61、 Relations manager will play an important and influential role in the company brand management team.29返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsLanguage FocusTranslationB B Translate the following sentences into English using the word

62、s or phrases in the parentheses.Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 1.那些能把理論知識(shí)運(yùn)用于實(shí)踐的畢業(yè)生受到用人單位的歡迎。(putinto practice)2.銷售計(jì)劃一旦有任何變化，我們會(huì)立即通知您。(inform of.)3.公眾和媒體想要對(duì)公司的運(yùn)作有更好的了解。(have a better understanding of.)Graduates who can put their theo

63、retical knowledge into practice are welcomed by employers.We will immediately inform you of any changes in the sales plan.The public and the media want to have a better understanding of how the company operates.30返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Un

64、it 6 Public RelationsLanguage FocusTranslationBackground Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 4.高素質(zhì)的公關(guān)顧問(wèn)可以為企業(yè)提供建議和指導(dǎo)。(highly-qualified,guidance)5.公關(guān)顧問(wèn)需要有廣博的知識(shí)。(a range of.)Highly-qualified PR consultants can give advice and guidance to business.Publ

65、ic Relations consultants need to have a broad range of knowledge.B B Translate the following sentences into English using the words or phrases in the parentheses.31返回目錄返回目錄VocationalEnglish新新新新新新航航航航航航標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)標(biāo)職職職職職職業(yè)業(yè)業(yè)業(yè)業(yè)業(yè)英英英英英英語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ)語(yǔ) 綜綜綜合合合英英英語(yǔ)語(yǔ)語(yǔ)2 2 2Unit 6 Public RelationsLanguage FocusGrammar Subjun

66、ctive MoodBackground Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus A A Complete the following sentences by choosing A,B,C or D.1.Whatever _(be)his excuse,we cannot bear his behavior.A.be B.is C.was D.were2.Its time that the children _(go)to bed.A.to go B.go C.gone D.went3.Suppose he _(see)us!A.see B.saw C.were to see D.seeing4._(be)there a serious crisis to arise,the government would have to act swiftly.A.Be B.Is C.Was D.Were5.If I _(feel)overtired,I wou