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1、Unit 9 AdvertisingUnit 9 Advertising課文課文詞組詞組1-56-11譯文譯文完成句子完成句子（.1.1）1-45-8漢譯英漢譯英(I.2 P81)1 Advertising is an important way of promotion in commercial business.W h a t i s a n a d v e r t i s e m e n t?Advertisements are used to send commercial information about some commodities or services to the p

2、ublic.2中職課堂 Advertising is an important way of promotion in commercial business.W h a t i s a n a d v e r t i s e m e n t?Advertisements are used to send commercial information about some commodities or services to the public.廣告是商品交易中一種重要的促銷手廣告是商品交易中一種重要的促銷手段。段。3中職課堂 Advertising is an important way

3、of promotion in commercial business.W h a t i s a n a d v e r t i s e m e n t?Advertisements are used to send commercial information about some commodities or services to the public.什么是廣告？什么是廣告？4中職課堂 Advertising is an important way of promotion in commercial business.W h a t i s a n a d v e r t i s

4、e m e n t?Advertisements are used to send commercial information about some commodities or services to the public.廣告被用來向公眾傳遞一些產(chǎn)品和服廣告被用來向公眾傳遞一些產(chǎn)品和服務(wù)的信息。務(wù)的信息。5中職課堂 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is

5、an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.6中職課堂 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If

6、you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.如果在周六要舉行一場時裝秀如果在周六要舉行一場時裝秀7中職課堂 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertiseme

7、nt.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.而你畫了一個寫有而你畫了一個寫有“周六將在展覽中周六將在展覽中心上演一場時裝秀心上演一場時裝秀”的牌子，的牌子，8中職課堂 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center

8、 on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.那就是一個廣告。那就是一個廣告。9中職課堂 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on

9、Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.如果你把這個牌子放在一頭大象背上，如果你把這個牌子放在一頭大象背上，10中職課堂 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibi

10、tion Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.牽著它進城，牽著它進城，11中職課堂 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Ce

11、nter on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.那就意味著你在進行廣告促銷。那就意味著你在進行廣告促銷。12中職課堂 Advertising is bringing products or services to the attention of potential and current customers by mea

12、ns of sending brochures,flyers or mails,showing posters or newspaper ads,making radio,TV or the Internet commercials and so on.13中職課堂 Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures,flyers or mails,showing posters or news

13、paper ads,making radio,TV or the Internet commercials and so on.通過發(fā)送宣傳冊、傳單或信函廣告，展示廣告通過發(fā)送宣傳冊、傳單或信函廣告，展示廣告牌、報紙廣告，做收音機、電視或互聯(lián)網(wǎng)商業(yè)牌、報紙廣告，做收音機、電視或互聯(lián)網(wǎng)商業(yè)廣告等途徑，使某些產(chǎn)品或服務(wù)引起潛在的以廣告等途徑，使某些產(chǎn)品或服務(wù)引起潛在的以及現(xiàn)有的客戶的注意。及現(xiàn)有的客戶的注意。14中職課堂 Brochures can contain a great deal of information if designed well.Mails can be sent dire

14、ctly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.15中職課堂 Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a

15、common way of advertising.如果設(shè)計得好的話，宣傳冊可包含大如果設(shè)計得好的話，宣傳冊可包含大量信息。量信息。16中職課堂 Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.郵寄廣告可以直接寄到經(jīng)過選擇的客郵寄廣告可以直

16、接寄到經(jīng)過選擇的客人手里。人手里。17中職課堂 Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.大多數(shù)成年人都讀報紙，大多數(shù)成年人都讀報紙，18中職課堂 Brochures can contain a great deal of infor

17、mation if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.所以報紙上刊登廣告是一種常見的廣所以報紙上刊登廣告是一種常見的廣告途徑。告途徑。19中職課堂 Posters can be very powerful in places where the customers notice them.Interesting colorful

18、ones will appear new to passers-by.20中職課堂 Posters can be very powerful in places where the customers notice them.Interesting colorful ones will appear new to passers-by.在顧客看到的地方，招貼廣告的作在顧客看到的地方，招貼廣告的作用是有力度的。用是有力度的。21中職課堂 Posters can be very powerful in places where the customers notice them.Interesti

19、ng colorful ones will appear new to passers-by.多彩有趣的招貼畫會使路人耳目一新。多彩有趣的招貼畫會使路人耳目一新。22中職課堂A m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.23中職課堂

20、A m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.收音機里的廣告的主要優(yōu)點是它們比收音機里的廣告的主要優(yōu)點是它們比電視廣告便宜，電視廣告便宜，24中職課堂A m a j o r a d va n t a ge o f ra d i o

21、announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.很多人仍然聽收音機廣播，很多人仍然聽收音機廣播，25中職課堂A m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television

22、ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.比如當(dāng)他們在出租車上或者在開車的比如當(dāng)他們在出租車上或者在開車的時候時候26中職課堂 TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV is becoming more and more popular.27中職課堂 TV com

23、mercials are usually very expensive.But it is said that ads on TV have a very good effect because TV is becoming more and more popular.電視廣告通常很貴，電視廣告通常很貴，28中職課堂 TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV is becoming more and more popular

24、.但是據(jù)說電視廣告效果但是據(jù)說電視廣告效果很好，很好，29中職課堂 TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV is becoming more and more popular.因為電視變得越來越流行。因為電視變得越來越流行。30中職課堂Ads can more or less make consumers change their attitudes toward some products or services.Adv

25、ertising plays an important role in the commercial business.31中職課堂Ads can more or less make consumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business.廣告或多或少能改變顧客對一些產(chǎn)品廣告或多或少能改變顧客對一些產(chǎn)品和服務(wù)的態(tài)度。和服務(wù)的態(tài)度。32中職課堂Ads can more or less make c

26、onsumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business.廣告在商業(yè)中起著很重的作用。廣告在商業(yè)中起著很重的作用。33中職課堂 However,it is known that some ads give false information to mislead consumers.Some famous persons sometimes appear in ads to tell how won

27、derful a product is.34中職課堂 However,it is known that some ads give false information to mislead consumers.Some famous persons sometimes appear in ads to tell how wonderful a product is.然而，眾所周知，一些廣告也會傳遞然而，眾所周知，一些廣告也會傳遞虛假的信息來誤導(dǎo)消費者。虛假的信息來誤導(dǎo)消費者。35中職課堂 However,it is known that some ads give false informat

28、ion to mislead consumers.Some famous persons sometimes appear in ads to tell how wonderful a product is.一些名人會出現(xiàn)在廣告里，說某產(chǎn)品一些名人會出現(xiàn)在廣告里，說某產(chǎn)品是如何地好，是如何地好，36中職課堂They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.37中職課堂The

29、y help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.他們幫助（商家）使我們相信，如果他們幫助（商家）使我們相信，如果買了他們的產(chǎn)品，買了他們的產(chǎn)品，38中職課堂They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more pop

30、ular,more successful,etc.我們就會更快樂我們就會更快樂，更健康，更，更健康，更吸引人，吸引人，更出名，或者更成功等等。更出名，或者更成功等等。39中職課堂In fact,what they want is just to make us pay more money.So,it is necessary that we make sure what is real and what is false in the ads.40中職課堂In fact,what they want is just to make us pay more money.So,it is nec

31、essary that we make sure what is real and what is false in the ads.事實上，他們只不過是想讓我們付事實上，他們只不過是想讓我們付更多的錢。更多的錢。41中職課堂In fact,what they want is just to make us pay more money.So,it is necessary that we make sure what is real and what is false in the ads.因此，確認(rèn)廣告中什么是真的，什么因此，確認(rèn)廣告中什么是真的，什么是假的就十分必要了。是假的就十分必要了

32、。42中職課堂useful expressions:1.be used to do2.the public3.fashion show4.to walk sb to walk 動物動物5.bringto the attention of被用來被用來公眾，大眾公眾，大眾時裝表演，時裝秀時裝表演，時裝秀帶領(lǐng)某人走帶領(lǐng)某人走趕著，牽著趕著，牽著使使引起引起的注意的注意43中職課堂6.by means of7.a great deal of8.more or less9.play an important role 10.it is known that11.make sure借助于，通過借助于，通過

33、大量的大量的或多或少或多或少起重要的作用起重要的作用眾所周知眾所周知確認(rèn)，保證確認(rèn)，保證44中職課堂I.Language Study(P81 1.)1)This museum will be open to the _ next week.2)Reading practice has a very good_ on our English study.3)The doors in this building will_ white.4)This pop star _ on television every Sunday.publiceffectbe paintedappears45中職課堂5)

34、_ you are,you must do your best.6)She_ a white silk skirt for the party.7)We should pay more _to the new words in the textbook.8)The new classroom building which _ by a young engineer is the highest building on the campus.Whereverselectedattentionwas designed 46中職課堂2.(P 81)）或多或少）或多或少）起重要作用）起重要作用）借助于）借助于）大量的）大量的）實際上）實際上）確認(rèn)，保證）確認(rèn)，保證more or lessplay an important roleby means ofa great deal ofIn factmake sure47中職課堂