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1、Toys and culture,,,Children already lobbying for tacky Christmas toys? Its not their fault 孩子們正在要求俗氣的圣誕禮物么？這不是他們的錯,,,The first 1950s Barbie dolls had two careers: fashion model and bride. So what do British toy shops say about the state of the nation today?,芭比娃娃在50年代最初出現(xiàn)時有兩個身份：時尚女郎和新娘。那么英國玩具店就如今的國情到

2、底要說些什么？,the British are generous（慷慨的）,Parents buy many more toys for their offspring than do their continental counterparts（海峽那邊的國家）. Britain is Europes biggest toy market, followed by France and Germany, according to Frdrique Tutt, an analyst at NPD EuroToys（市場調(diào)查公司） . British parents buy an average

3、 of 41 toys per year, which is almost a toy per week. In Spain, by contrast, children receive few toys outside the Christmas season.,In favouring entertainment over education,But, Britons seem highly susceptible(影響) to media conglomerates marketing campaigns. About one-quarter of toy sales in Britai

4、n are licence-driven（特許經(jīng)營 ）, which means they are based on characters from Disney films or television series such as the popular “Peppa (粉紅豬 ) Pig” and “Fireman Sam”. The proportion（比例） in Germany is just 14%.,,German parents are bigger on engineering. Last year building sets accounted for 13.4% of

5、German toy sales compared with only 8.6% in Britain. Germany is the biggest European market for Lego, the Danish maker of colourful bricks. Mediterranean countries are more traditional.,德國父母更傾向于工程類玩具。去年拼裝類玩具占德國玩具銷售的13.4%，相比較英國是8.6%。丹麥制造的彩色積木樂高在歐洲的最大市場是德國。地中海國家更加傳統(tǒng)。,,Lego has been thriving in Britain, as it has everywhere else. The firms building sets are expensive, but they give parents lots of “play value”, which means children play with them for a long time without getting bored.,樂高玩具在英國銷售興隆。這家公司的拼裝玩具價格昂貴，但是他們帶給父母們更多的“游戲價值”，這意味著兒童拿這些玩具玩很長時間也不會厭倦。,Some example of Lego,,,Thank you !,