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,Intellectual Property Investment and Financing ——Effective channels for the achievement of economic value of patent,Ma Weiye is the Researcher and Director of Bureau of Patent Administration of State Intellectual Property Office of the People’s Republic of China, the Vice Chairman of Strategy Committee of China Development Strategy Institution, the Executive Director of China Appraisal Society, the Chairman of Professional Committee of Intangible Assets Appraisal, the Executive Director of China Invention Association, the Executive Director of China Intellectual Property Research Association, the Member of All-China Federation of Industry & Commerce, and the Part-time Professor of China University of Political Science and Law, Beijing University of Chemical Technology, Northwest University, Hefei University of Technology, Central University of Finance and Economics, Nanjing University of Science and Technology, Tianjin University of Finance and Economics and Tongji University. September 11, 2012,010-62083525 weiyema@ maweiye@,Ma Weiye,,,,,,,,,,,Foreword,Question 1 Why the investment and financing can be implemented to intellectual property?,Question 2 What are the main factors influencing the economic value of intellectual property?,Question 3 What efforts has the State Intellectual Property Office made?,Question 4 Where more Efforts are needed?,,,,,,,,,,,,,,,,,,58.5,21.9,1.8 2.4 4.7,1.8 8.9,Answer: economic value,Question 1:Why the investment and financing can be implemented to intellectual property? Profit distribution（%）of iPhone Apple Inc,Plastic and raw-material suppliers Korea (screen and electronic element supplier),Companies in America (except Apple Inc) China (for assembly Europe Others,November 21, 2011,,,Question 1:Why the investment and financing can be implemented to intellectual property? Beijing Evening News August 24, 2012,Answer: economic value Richer than a king,,,,Question 1:Why the investment and financing can be implemented to intellectual property? Tim Cook the CEO of Apple Inc gained the total compensation of USD 378 million in 2011, amounting to RMB 2.38896 billion (USD 1=RMB 6.32), it is clear that in the past year Cook gained USD 1.035 million per day, amounting to RMB 6.541 million, USD 43,150 per hour, amounting to RMB 272,700, USD 719.2 per minute, amounting to RMB 4,545 USD 11.99 per second, amounting to RMB 75.75,Answer: economic value,,,Question 1:Why the investment and financing can be implemented to intellectual property?,Trademark and Brand,,,,,,,,,,,,,,,,Question 1:Why the investment and financing can be implemented to intellectual property?,Trademark and brand,,,,Question 1:Why the investment and financing can be implemented to intellectual property?,Trademark and brand,zPad is the title of the trademark registered by ZTE,,,J.K.Rowling who written Harry Potter series gained wealth up to USD 1 billion, her personal wealth is more than the personal wealth of USD 660 million of British Queen. J.K.Rowling born on July 31, 1965,Question 1:Why the investment and financing can be implemented to intellectual property?,Copyright,,,,,Question 1:Why the investment and financing can be implemented to intellectual property? In the first half of the year, SIBS, CAS, gained the approval of 9 patents under that the contract amount was more than RMB 300 million (out of percentage deducted from sales volume), and more new inventions are being elaborately selected and cultured to obtain high-quality commercial patents. It is estimated that the contract amount of the annual patent and license contract for technology is up 100% from last year. A patent unpopular in past years was sold for as much as RMB 400 million There is a story which makes the Intellectual Property and Technology Transfer Center of SIBS gain a reputation for excess. The story told that SIBS licensed the patent technology of anti-tumor potential medicine that is invented by the scientist of the Institute of Biochemistry and Cytobiology to the transnational medical corporation-Sanofi-Aventis with the contract amount of USD 60 million along with additional percentage deducted from sales volume. The high transaction price of the invention was rare in the domestic field of basic research. But what is not known is that this invention applied for a patent was manufactured but unpopular for the first few years. As for 2008, the newly established Intellectual Property and Technology Transfer Center of SIBS set about “rescuing”, and the contract amount of the patent reached more than RMB 400 million after operation for two more years, along with percentage deducted from sales volume. Nowadays, Sanofi-Aventis is implementing follow-up R & D to the patent. August 17, 2011,Patent,,,Own Quality,Strength of Protection,Market-determined,Question 2: What are the main factors influencing the Answer: economic value of intellectual property? three factors,Congruence of patent to legal patentability condition,Technical advancement of innovation-creation entity,Quality of Patent Whether the patent has economic value or economic forecast,2.1 The quality of intellectual property is the crucial influencing factor,,,,,,,,Strength of protection,Value Of Intellectual property,2.2 The strength of intellectual property protection is the major influencing factor,Medium-sized and small enterprises patent,Financial institutions currency,Value identity? Risk taking Value apprasial,2.3 Market is the crucial influencing factor Transaction reference,,,,,,,,,,,,,,,,,,,,,,,,,2.3 Market is the crucial influencing factor,,,,,,Answer： Policy, Pilot,Question 3： What’s the Role of the State Intellectual Property Bureau?,Seven Provisions 1.Under what circumstances asset assessment is required? 2.Who is qualified to carry out assessment? 3. Who recognizes qualification? 4. Who guides the assessment? 5. What principles must be adhered to in the assessment? 6. The independence of assessment 7.Violation treatment,,,20100812 1.Build up collaborative promoting mechanism to promote IPR impawn financing. 2. Innovate IPR impawn financing service mechanism. 3. Set up and improve IPR impawn financing risk management mechanism. 4.Improve IPR impawn financing assessment management system. 5. Build up management mechanism conducive to IPR circulation.,Answer： Policy, Pilot,Question 3： What’s the Role of the State Intellectual Property Bureau?,,,Answer： Policy, Pilot,Question 3： What’s the Role of the State Intellectual Property Bureau?,,,,,,,,Answer： Policy, Pilot,On June 30, 2011 the state intellectual property office deputy director, He Hua and deputy governor of the Bank of Communications, Qian Wenhui signed in Beijing the small and medium-sized enterprise intellectual property financial services strategic cooperation agreement.,Question 3： What’s the Role of the State Intellectual Property Bureau?,,,,Haidian District Nanchang,Changchun Xiangtan,Nanhai District in Foshan Ningxia Hui Autonomous Region The Second Group（2009）,Guangzhou Wenzhou Dongguan,Wuxi Chengdu Yichang,Answer： Policy, Pilot,Question 3： What’s the Role of the State Intellectual Property Bureau? The First Group(2008),,,Answer： Policy, Pilot,Question 3： What’s the Role of the State Intellectual Property Bureau?,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Answer： Policy, Pilot 20101229,Question 3： What’s the Role of the State Intellectual Property Bureau?,,,,,,,,,,,Actual Value,Asset Assessment provide price reference,Value Analysis Provide value reference,Answer： Policy, Pilot,Question 3： What’s the Role of the State Intellectual Property Bureau?,,,Answer：mechanism, Quality and environment,Questiong 4： What should be improved?,IPR value assessment technology needs to be improved, disciplinary system shall keep up with the improvement of technology.,Improve mechanism,Improve quality,Policies to support IPR investment and finance shall be further improved complementarily, and soft environment with credibility culture as the core shall be built up step by step.,Optimize environment,Quality and quantity shall be equally stressed and quality be emphasized in the output of patent.,4.1 Improve Mechanism,complexity,uncertainty,materiality?non-materiality Current value?future value,Patent value assessment technicality,,4.1 improve mechanism,The degree of patent’s accordance to statutory patentability conditions,The technical progressiveness of invention and creation,patent quality whether patent has economic value or economic prospect.,4.2 improve quality,,October 8,2011 Steve Jobs: Master of Innovation innovate business mode lead popular culture invention keeping abreast of the senior Steve Jobs （1955—2011）,4.3 Optimize Environment,Same action under different circumstance will lead to materially different results.,,cellphone joke Jobs left us, the netizents make eight predictions on what Jobs would do if he is in China: 1. elected as Vice - Chairmen of the CPPCC ; 2. busy with receiving leaders of all level to visit Apple; 3.impress farmer’s land in the name of workshop construction; 4.sitting in the front audience row in the Spring Gala 5. won May 1st Labor medal and awarded as top ten enterprises and excellent party member, etc.； 6. counting hardships in the entrepreneurship with tears in CCTV show 7. Apple announces to enter real estate industry; 8. building up luxurious cemetery after his death for visiting.,4.3 optimize environment,Same action under different circumstance will lead to materially different results,,,,,,,,4.3 optimize environment,Policy system is the hard environment of IPR investment and finance,IPR investment and finance,Finance policy,,Patent policy,Industry policy,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Cure the disease from food by food,Eating rice is,Eating poison!,4.3 optimize environment,Credibility culture is the soft environment of IPR investment and finance,accomplice Encyclopedia on Hunan. TV Deliberate incredibility,,4.3 optimize environment,Credibility culture is the soft environment of IPR investment and finance,惡意的 不誠信,,,132,The Great Wall is the only building on the earth seen from the space.,Liu Bao, the Emperor of Shun in Han Dynasty,4.3 optimize environment,Credibility culture is the soft environment of IPR investment and finance,Zhang Heng In 132, Zhang Heng in Eastern Han invented seismograph. Deliberate incredibility,,,,4.3 optimize environment,Credibility culture is the soft environment of IPR investment and finance correct nonsense beautiful bosh popular new word rigorous formulary insincere falsehood leaders do not like truth,Incredibility hard to say,,,,,,,,,,,,,,,,,,,,,,,,4.3 optimize environment,Credibility culture is the soft environment of IPR investment and finance It’s my dream. I think I will make my parents’ life better if I win the gold medal. February 21, 2010 Beijing time, Zhou Yang, the Chinese Women's 1500 - meter short-track speed skating isolated and encircled by the South Korean team, broke the Olympic record and won the championship with the scores of 2 minutes 16 seconds 993.,Incredibility hard to say,,,,,,,Deliberate incredibility,Incredibility hard to say,Kind incredibility Credibility crisis,The biggest concept barrier of independent innovation, IPR protection and IPR investment and finance is the nation-wide default of credibility.,,4.3 optimize environment,Credibility culture is the soft environment of IPR investment and finance,Impact of incredibility,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,The content of the presentation is the lecturer’s independent and creative achievement, the lecturer claims to protect the IPR of the presentation. Anyone is not allowed to copy, use or spread any part of the presentation.,The End,