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2019-2020年高中英語 M4U1 project 教案 牛津版必修4 翻譯下列短語： 分?jǐn)?shù)、小數(shù)和百分?jǐn)?shù) 趨勢、范圍和限度 在高峰 一張條形表 采訪表 相關(guān)問題 時(shí)髦音樂 互動(dòng)多彩 肯定與否定 祁使與感嘆 后悔做某事 多達(dá) 對…感到驚訝 令人回味 對……感到厭煩 評論 為了…利益 發(fā)起系列廣告 社會(huì)關(guān)注 打動(dòng)某人 目標(biāo)受眾 心中想著 決心做某事 投合某人 關(guān)心擔(dān)心 把…講清楚 使……構(gòu)成整體 提出一個(gè)口號(hào) 翻譯下列句子： 1與單個(gè)廣告不同的是，系列廣告是指運(yùn)用各種形式的廣告將商品推向特定群體的一組協(xié)調(diào)好的廣告活動(dòng)。 2你得確切地知道你想傳遞給人們的信息是什么，你又想讓他們做什么，這很重要。 3要始終迎合受眾的反應(yīng)，這很重要。 4選擇廣告方式的主要依據(jù)是目標(biāo)受眾，以及何種廣告最能被這一特定群體所接受。 課堂學(xué)習(xí) 1 design dresses /the National Stadium 設(shè)計(jì)服裝/國家體育館 design a plot for one’s new novel為新小說擬定情節(jié) a perfect crime 籌劃一個(gè)天衣無縫的犯罪 the well paper design 墻紙的圖案 be of poor design 設(shè)計(jì)很差 have designs on one’s money /life 覬覦某人的錢/想殺害某人 by design 故意地 2 react vi. (1)反應(yīng)，反抗（常與to連用） How did your mother react to the news? She reacted by getting angry. 你媽媽對這個(gè)消息的反應(yīng)怎樣？她的反應(yīng)是非常生氣。 The eyes react to light. 眼睛對光起反應(yīng)。 (2)（常與against連用）反抗，反對 Children tend to react against their parents by going against their wishes． 孩子往往故意不聽父母的話來示抗拒。 react against oppression反抗壓迫 (3)（常與with連用）發(fā)生化學(xué)反應(yīng) An acid can react with a base to form a salt.酸堿化學(xué)反應(yīng)成鹽。 react on [upon] 對...起作用, 對...有影響,;react on each other相互起作用 Unkindness often reacts on the unkind person.惡人有惡報(bào)。 reaction. cn 常用介詞 to Our reaction to a joke is to laugh. 我對他的建議的反應(yīng)不是他們所料到的。 My reactions to his proposal were not quite what he expected. 3 get---across 通過；使---被理解 The bridge was destroyed, so we couldn’t get across. 橋壞了，我們無法通過。 I spoke slowly, but my meaning didn’t get across. 我講得很慢，但我的意思還是沒被理解。 He found it difficult to get his Chinese humour across to an English audience. 他發(fā)現(xiàn)自己的中國式幽默很難為英國聽眾理解。 get across 講清楚，被理解 get along (with) 有進(jìn)展；（與……）相處 get away 走開，避開 get down to 開始認(rèn)真干（某事） get in 進(jìn)站；收（莊稼） get off 下車；脫下；使不受懲罰；動(dòng)身 get on 上車；進(jìn)展 get over 克服；康復(fù)；擺脫（情緒）；熬過; get round 傳播；蔓延 get through 做完；通過（考試）；接通電話 get together 歡聚 get up 起床；舉辦；化裝 4 appeal vi.呼吁，懇求；吸引，引起興趣；上訴；訴諸于 n呼吁；懇求;感染,魅力;上訴 appeal to sth.; appeal to sb. for sth./to do sth. The government is appealing to everyone to save water. 政府呼吁每個(gè)人節(jié)約用水。 I appeal to your sense of justice. 我呼吁你們拿出正義感 We appealed to them for help. 我們向他求援。 She appeals to me. 我對她感興趣。 Does the idea of working for a venture pany appeal to you? 你有沒有興趣到合資企業(yè)去工作? appeal to a higher court (不服判決)提出上訴 an appeal for aid/ forgiveness懇求援助/原諒 The teacher listened to his appeal. 老師傾聽了他的要求。 The game has lost its appeal.這種游戲已引不起人們的興趣。 make an appeal to sb.向某人提出呼吁/引起某人興趣 5 available 可獲得的，可找到的，有空的 Further information is available on request. 詳情備索。 When will the information be made available? 何時(shí)才能了解到情況？ This was the only room available. 這是唯一可用的房間。 We’ll send you a copy as soon as it bees available. 一有貨我們就會(huì)給你郵寄一本去。 Every available doctor was called to the scene.所有能找到的醫(yī)生都備召集到了現(xiàn)場。 Will she be available this afternoon? 今天下午她有空嗎？ available adj. 可用的，可獲得的，有效的，適宜的 sth.(受體)+ be + available + to + sb. (主體) 某物對某人來說是可得的 The information is available to anybody. The ticket is available to you for 3 days. （ 三天內(nèi)有效） Tickets are available at the box office.票房有票。 sb.(主體) + be + available + for + sth. (受體) 某人對…來說是合適的 He is not available for/up to / fit for the job. Are you available for a meeting tomorrow? 6 approach vt./n接近，靠近,建議，要求，（待人接物或思考問題的）方法，方式，態(tài)度 We heard the sound of an approaching car / a car approaching。 我們聽見一輛車駛近的聲音。 She approached the bank for a loan.她向銀行要求貸款。 The school has decided to adopt a different approach to discipline. 學(xué)校決定采用另一種方式解決紀(jì)律問題。 She took the wrong approach in her dealings with them. 她用錯(cuò)誤的手段和他們 課堂檢測 （運(yùn)用本節(jié)課所學(xué)短語句型完成下面的短文） for the benefit of launch an ad campaign reach sb target audience have in mind appeal to be concerned with get sth across put together 為了公眾的福利，我們可以使用媒體發(fā)起系列廣告。系列廣告是指運(yùn)用各種形式的廣告將商品推向特定群體的一組協(xié)調(diào)好的廣告活動(dòng)。我們想影響的特定群體就是目標(biāo)受眾。廣告商必須始終想著目標(biāo)受眾，要始終迎合他們的反應(yīng)是這很重要。構(gòu)建系列廣告時(shí)，考慮運(yùn)用那種方式把你的信息講清楚。只有打動(dòng)你的受眾，發(fā)起的系列廣告才能取得能成功。 _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________能力提升： 任務(wù)型閱讀 請認(rèn)真閱讀下列短文, 并根據(jù)所讀內(nèi)容在文章后表格中的空格里填入最恰當(dāng)?shù)膯卧~。 注意：每空1個(gè)單詞。 To be a good teacher, you need some of the gifts of a good actor; you must be able to hold the attention and interest of your audience; you must be a clear speaker, with a good, strong, pleasing voice which is fully under your control; and you must be able to act what you are teaching, in order to make its meaning clear. Watch a good teacher, and you will see that he does not sit still before his class: he stands the whole time he is teaching; he walks about, using his arms, hands and fingers to help him in his explanations, and his face to express feelings. Listen to him, and you will hear the loudness, the quality (音色) and the musical note of his voice always changing according to what he is talking about. The fact that a good teacher has some of the gifts of a good actor doesnt mean that he will indeed be able to act well on the stage, for there are very important differences between the teachers work and the actors. The actor has to speak words which he has learnt by heart; he has to repeat exactly the same words each time he plays a certain part, even his movements and the ways in which he uses his voice are usually fixed beforehand. What he has to do is to make all these carefully learnt words and actions seem natural on the stage. A good teacher works in quite a different way. His audience takes an active part in his play： they ask and answer questions, they obey orders, and if they dont understand something, they say so. The teacher therefore has to meet the needs of his audience, which is his class. He cannot learn his part by heart, but must invent it as he goes along. I have known many teachers who were fine actors in class but were unable to take part in a stage-play because they could not keep strictly to what another had written. (1) ______________ and Acting (2) __________ between a good teacher and a good actor A good actor must be able to: hold the audience’s attention or interest speak (3) ____________ with a controlled voice act what is being (4)__________ A good teacher, just like a good actor, will: always stand instead of (5) _________ still walk around using his (6) __________ language change his voice accordingly Differences between a teacher and an actor A good actor has to: recite and repeat his lines perform in the same way fixed in (7) __________ make everything seem natural A good teacher has to invent his (8) _________ as he goes along to meet the needs of his audience, who (9) ______________ in his play actively by questioning and answering, obeying orders and so on. (10) __________ A good teacher is not necessarily a good stage performer.