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1、 關(guān)于新興網(wǎng)絡(luò)傳播媒介對社會生活的影響的淺析 中英文對照 About the emerging online media for analyses of Chinese and English language compared the influence of social life 　　自從人類的誕生，新聞傳播便隨之而來。從開始時的人內(nèi)傳播，人際傳播，邁步擴展，后期便有了群體傳播，組織傳播及日益重要的大眾傳播。 Since the birth of mankind, the news spread comes. From within the man at the s

2、tart of the spread, interpersonal communication, expanding step, later had spread, organizational communication and mass communication is becoming more and more important. 　　傳播無時不有，無處不在，傳播通過的媒介手段便也日新月異，方式也層出不窮。理論家麥克盧漢指出：“媒介即萬物，萬物皆媒介，而所有媒介都能與人體發(fā)生某種聯(lián)系，如 There is always transmitted and is everywhere

3、, spread by means of media and also with each passing day, is also emerge in endlessly. Theorist Marshall McLuhan pointed out: "the medium is everything, everything is medium, and all media can be connected with the body, such as 石斧是手的延伸，車輪是腳的延伸，書籍是眼的延伸，廣播是耳的延伸，衣服是皮膚的延伸……新聞傳播簡而言之，就是新聞傳播者對新聞信息

4、源加以采集，通過新聞傳播媒介傳給 Celts is an extension of the hands, the wheel is an extension of the foot, books are the extension of the eye, radio is an extension of the ear, the clothes are the extension of the skin... News spread in a nutshell, is news disseminator of news sources to collect, pass through the

5、 news media 新聞收受者的過程。若這里的傳播者是點，而收受者作為面，則該類傳播稱為大眾傳媒。 Press process of recipients. Communicator if there is a point, and the recipients as surface, then this kind of communication is called the mass media. 　　早期的大眾傳播媒介即為報紙，油墨印于紙上，新聞事件浮之于上，使大眾逐漸對于新聞有所認識。后期，廣播事業(yè)的誕生，使人可以快速身臨其境的體驗新聞。電視的出現(xiàn)結(jié) Early

6、 in the mass media is the newspaper, printing ink printed on paper, float to the news events, to realize the public gradually for news. Later, the birth of broadcasting, make the person can quickly immersive experience. The emergence of television 束了聽而不視的瞎子新聞。使人可以更加直觀的了解新聞動態(tài)，紙張，書本，無線電廣播，電視信號，

7、這是狹義上的媒介。進而，推而廣之，凡是能使人與人、人與事物或事物與事 Beam and listen to the news without apparent blind. Can make people more intuitive understanding of dynamic, news paper, books, radio and television signals, this is the narrow sense of medium. And, by extension, that can make people, people and things or things a

8、nd things 物之間產(chǎn)生聯(lián)系或發(fā)生關(guān)系的物質(zhì)都是廣義的媒介。 Objects into contact or relationship between substances are generalized. 　　從古至今傳播媒介經(jīng)歷了六個階段，即原始傳播、口語傳播、書寫傳播、印刷傳播、電子傳播、互動傳播。毋庸置疑，新興的互動傳播方式正在成為時代傳播的主旋律。網(wǎng)絡(luò)媒 Since the media has experienced six stages, namely the original communication, oral communication, wri

9、tten communication, printing, electronic dissemination and interactive communication. There is no doubt that the spread of the emerging era of interactive mode of transmission is becoming a main melody. Network media 介作為這種新興傳播媒介的代表，在人們的社會生活中所處的地位日益提升。 Interface, as the representative of the

10、emerging media such position in peoples social life increasingly ascension. 　　一、網(wǎng)絡(luò)的起源 One, the origin of the network 　　網(wǎng)絡(luò)又稱互聯(lián)網(wǎng)、因特網(wǎng)，英文為“Internet”，它的前身是20世紀60年代美國軍方的阿帕網(wǎng)（ARPANET），本是為對付核打擊而開發(fā)的分散控制式通訊系統(tǒng)。70年代基于信 Network is also called the Internet, the Internet, English as the "Internet", its predec

11、essor is the U.S. military in the 1960 s ARPANET (NCP), was originally developed for dealing with a nuclear strike of decentralized control communication system. In the 70 s based on the letter 息包交換技術(shù)的通訊協(xié)議（TCP/IP）研究成功，80年代以此為基礎(chǔ)建立了互聯(lián)網(wǎng)并轉(zhuǎn)向民用，從此開辟了人類信息通訊的新紀元。90年代多媒體和超文本界面的萬維網(wǎng)（Web）興起 Rate of pack

12、et switching technology communication protocol (TCP/IP) research success, on this basis, set up the Internet and in the 80 s turned to civilian, opened up a new epoch in human information communication from now on. In the 90 s, multimedia and hypertext interface of the world wide Web (Web) ，使

13、互聯(lián)網(wǎng)真正進入了尋常百姓家。 , make the Internet really entered the ordinary people. 　　二、新興網(wǎng)絡(luò)傳播媒介的特點 Second, the characteristics of the emerging online media 　　1.集成性。目前的網(wǎng)絡(luò)集成了電視、廣播、報紙的各種功能。其功能的強大超越了之前的任意媒介。 1. Integrity. The current network integration functions to television, radio, newspaper. Its function

14、 of powerful beyond before any medium. 　　2.普及性。隨著中國互聯(lián)網(wǎng)事業(yè)的飛速發(fā)展，互聯(lián)網(wǎng)再也不為人所陌生，而正像電視機的普及一樣，快步走入了廣大民眾的家庭。新聞廣播信號要有其一定的接收裝置，而電 2. The universal. With the rapid development of Chinas Internet business, the Internet can not be unfamiliar, but as the popularity of television, brisk walk into peoples family.

15、 News broadcast signal should have its certain receivers, and electricity 視的不可伴隨性，廣播的不可見，報紙體積的巨大等種種弊端日益顯著。而目前民眾人手一臺的手機都可以隨時隨地地連入互聯(lián)網(wǎng)，獲取最新的信息。筆者認為中國正努力改造的 Not associated with sex, invisible radio, newspaper shortcomings, such as volume of increasingly significant. While the public hands a mobi

16、le phone can be connected to the Internet anytime and anywhere, get the latest information. The author thinks that China is trying to reform 3G項目將為互聯(lián)網(wǎng)新聞事業(yè)的起飛加上強勁的助推器。手機報、手機網(wǎng)、手機新聞也將在未來的新聞傳播事業(yè)中占據(jù)不可撼動的地位。 3 g project will take off for Internet news business and a strong booster. Mobile news, mo

17、bile network, mobile phone news will also be in the future of news dissemination enterprise unshakable status. 　　3.互動性。受者與傳者之間的交流叫做新聞傳播的反饋。類似收視率這一類的指標無疑對新聞事業(yè)朝何方向發(fā)展指明了方向。獲得受眾的一點建議可能使欄目蒸蒸日上，反之 3. Interactive. Between the recipients and waiters is called the spread of news communication feedback. Si

18、milar ratings of this kind of index is pointed out the direction of the development of journalism in any direction. Can garner some Suggestions may make columns thriving, vice versa ，缺少這一點也可能會使欄目曇花一現(xiàn)?？梢哉f反饋在新聞事業(yè)的發(fā)展中扮演了重要的角色。而網(wǎng)絡(luò)的簡單互動性可以很好的獲得反饋。催使節(jié)目的完美化，必將超越電視、廣播、 , the lack of it may also make

19、 the column a flash in the pan. Can feedback the news plays an important role in the development of the career. The simple interactive network can be very good to get feedback. Urging envoys to the beautification, will surpass television, radio, 報紙，贏得受眾的青睞。 Newspaper, win the favor of the au

20、dience. 　　4.全面性。新聞傳播具有其自由，亦受控制。主流媒體對于某些新聞的報道可能失真或片面，而網(wǎng)絡(luò)所帶來的多點式新聞傳播，使廣大網(wǎng)民亦可以發(fā)布新聞，為人所知。而網(wǎng) 4. Overall. News spread has its freedom, also controlled. For some mainstream media news reports may be distorted or one-sided, and multipoint brought by the network news spread, make broad netizen also can re

21、lease news, unknown. The net 絡(luò)的隱蔽性的特點也可以使真實事件的經(jīng)歷者不畏懼強權(quán)，吐露心聲。故網(wǎng)絡(luò)所報道的新聞更加多角度，更貼近受眾的心理，更全面，更客觀。 The characteristics of the concealment of the network can make true the experience of fear of power, not speak out. Which news network reported more balanced, more close to the audiences psychology,

22、more comprehensive, more objective. 　　三、網(wǎng)絡(luò)媒介的內(nèi)容分析——網(wǎng)絡(luò)文學 Three, network media content analysis, the network literature 　　在這個網(wǎng)絡(luò)多點分眾化的傳播本文由論文聯(lián)盟http://www.LWlM.cOm收集整理平臺上，各式各樣的信息內(nèi)容繁多冗雜。根據(jù)中國互聯(lián)網(wǎng)絡(luò)信息中心（CNNIC）發(fā)布的《第27次中 In the spread of the network more focus in this paper by http://www.LWlM.cOm collect

23、 paper alliance platform, all kinds of information content of mad. According to the China Internet network information center (CNNIC) issued by the 27th 國互聯(lián)網(wǎng)絡(luò)發(fā)展狀況統(tǒng)計報告》（以下簡稱《報告》）?！秷蟾妗凤@示，截至2010年12月底，我國網(wǎng)民規(guī)模達到4.57億，較2009年底增加7330萬人?？芍^網(wǎng)絡(luò)媒介受眾廣大，且受 China Internet network development state statistic

24、report "(hereinafter referred to as" report "). The report shows that up to the end of December 2010, the number of Chinese Internet users reached 457 million, an increase of 73.3 million from the end of 2009. Is a network media audience is vast, and take it 眾人數(shù)還在不斷上升中。廣大網(wǎng)民在互聯(lián)網(wǎng)中查看新聞，觀看電影，與親人朋

25、友交流聊天，網(wǎng)絡(luò)購物，閱讀網(wǎng)絡(luò)文學，游戲娛樂。 All the Numbers are growing. Users on the Internet to see news, watching movies, chat to communicate with relatives and friends, the network shopping, network literature reading, game entertainment. 　　伴隨著網(wǎng)絡(luò)這種綜合各種媒介優(yōu)勢的多功能傳播媒介的出現(xiàn)，網(wǎng)絡(luò)文學日益被人們所熟識。網(wǎng)絡(luò)文學是信息時代傳統(tǒng)文學和電腦網(wǎng)絡(luò)碰撞的產(chǎn)物，隨著電腦網(wǎng)絡(luò)的延

26、伸和普及， This integrated with network medium of various advantages of multi-purpose media, network literature has become increasingly familiar with by people. Network literature is the product of traditional literature and the collision of computer network information age, along with the extending and

27、 popularization of computer network, 我國網(wǎng)民的大幅度增長，網(wǎng)絡(luò)文學便得到了迅猛的發(fā)展。廣義的網(wǎng)絡(luò)文學分為三類樣態(tài)：一類是已經(jīng)存在的文學作品經(jīng)過電子掃描或人工輸入等方式進入網(wǎng)絡(luò)；一類是直接在網(wǎng)上“ Large increase of Internet users in China, network literature has got swift and violent development. General status of network literature is divided into three categories: one

28、 is the already existing through electronic scanning or manual input methods such as literature into the network; One kind is directly on the Internet" 發(fā)表”的文學作品；還有一類是通過計算機創(chuàng)作或通過有關(guān)計算機軟件生成的文學作品進入網(wǎng)絡(luò)，也就是現(xiàn)在人們所說的網(wǎng)絡(luò)文學多是指首次在網(wǎng)上“發(fā)表”的文學作品，包括那些 Published "literature; one kind is created or generated by c

29、omputer software by computer into the network of literary works, which is now called the network literature is referred to as" published "on the Internet for the first time the literature, including those 經(jīng)過編輯、登載在各類網(wǎng)絡(luò)文學刊物的作品，個人主頁、電子公告欄上不經(jīng)編輯、個人隨意發(fā)表的文學作品，以及一些電子郵件中的文學作品，甚至包括公共聊天室里具有文學性的 Edited

30、and published in all kinds of network literature publication of works, personal home page, electronic bulletin boards without editing, on personal free published literary works, as well as some literary works in the email, or even be literature including public chat room 對話等。這種網(wǎng)絡(luò)文學又被稱作“網(wǎng)絡(luò)原創(chuàng)文學

31、”。網(wǎng)絡(luò)幾乎每天都有無數(shù)的作品產(chǎn)生，數(shù)量多得驚人，這一點與傳統(tǒng)文學有本質(zhì)的區(qū)別——那就是自由與個性化。在著用自由與個 Dialogue, etc. The network literature and is called "original network literature". Online almost every day there are countless works produced, is an astonishing number, this and the traditional literature has difference between nature - tha

32、t is freedom and personal. In the freedom and a 性的舒展之間，網(wǎng)絡(luò)文學又有著不同于傳統(tǒng)文學的獨特氣質(zhì)。 Stretch between sex, network literature has its unique temperament is different from traditional literature. 　　1.模糊昏暗的文學邊界。其一，網(wǎng)絡(luò)文學同其他藝術(shù)形式、電子技術(shù)的滲透和結(jié)合。其二，網(wǎng)絡(luò)文學的作者并非傳統(tǒng)作家圈子。網(wǎng)絡(luò)文學已不是專業(yè)作家的專利權(quán)了，人人都 1. The fuzzy dim literar

33、y boundary. First, the network literature with other art forms, the infiltration and combination of electronic technology. Second, the network literature writer of the author is not a traditional community. Network literature has the patent right is not a professional writer, everyone 有可能成為網(wǎng)絡(luò)

34、文學的作者。 May be network literature writers. 　　2.多媒體化的形象手段。網(wǎng)絡(luò)文學采用以文字為主的多媒體手段進行文學形象的塑造。人們可以同時使用幾種感覺通道，根據(jù)需要自由選擇創(chuàng)作和欣賞路徑。多媒體以電腦技 2. Multimedia image method. Network literature predominantly text multimedia method is adopted to improve the literary image of the mold. People feel channels can use several

35、 at the same time, according to need the freedom to choose path creation and appreciation. Multimedia computer technology 術(shù)為基礎(chǔ)，實現(xiàn)了不同媒體的新的藝術(shù)綜合。多種媒體之間可以進行完善的信息交互、轉(zhuǎn)換和融合。 Technique as the foundation, realizes the different of the new art media integrated. A variety of media to improve informatio

36、n interaction between, conversion and fusion. 　　四、網(wǎng)絡(luò)媒介中不良信息傳播對社會生活的影響——穿越體 Four, adverse information dissemination in network media influence on social life, through the body 　　網(wǎng)絡(luò)媒介盛極一時的同時，不可否認其中的一些不良信息會對我們的社會生活造成或多或少的影響，穿越體文學，影視便是其中一例。 Network media reached its zenith at the same time, there

37、is no denying that some of the bad information will be for us more or less impact on social life, through literature, film and television is one of them. 　　文學經(jīng)典更是人類的精神良藥。如何正確選擇合適的文學影視作品便成為一個值得思索的問題。而在其背后，網(wǎng)絡(luò)傳播媒介的監(jiān)督管理更要引起重視，亟待解決。結(jié)束語 Classic literature is the human spirit of medicine. How to correct

38、ly choose the appropriate literature, film and television works has become a question worth pondering. And behind it, the supervision and management of the network media should cause attention more, need to be addressed. conclusion 　　網(wǎng)絡(luò)所擁有那些特征特點，真是傳統(tǒng)傳播媒介所不能比擬與匹及的。網(wǎng)絡(luò)文學作為重要的代表，因為有網(wǎng)絡(luò)作為傳播媒介，文學走向多元，人們這

39、里編織著自己的夢想。但與此 Network have the characteristic features, it is cant be matched with the horse and the traditional media. Online literature, as a representative of the important because there are network as a media, literature to multiple, people here to weave your dream. But at the 同時，新興事物所隱性

40、的不為人知的弊端也需要人們?nèi)リP(guān)注解決，尋求出合理的方式，使其朝向正確方向發(fā)展?？傊?，作為新興傳媒媒介的網(wǎng)絡(luò)無論多少缺點，但這些并不能阻礙它 At the same time, emerging things have hidden unknown also need people to pay attention to solve the shortcomings, seek out a reasonable way, so that it is towards the right direction. All in all, as an emerging media media netwo

41、rk no matter how many shortcomings, but these does not hinder it 的進步發(fā)展，矛盾與發(fā)展在這種層面上對立又統(tǒng)一的。惟庸置疑未來的傳媒發(fā)展網(wǎng)絡(luò)必將占有重要地位。 The progress of development, the contradiction and development opposite and unified in this level. But undoubtedly occupies an important position in the network media development will in the future.