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1、 牛津高一英語第四模塊Unit1 Project教案 Project Developing an ad campaign Teaching objectives: 1．Language objectives （1）To learn some new words and phrases: appeal to; keep…in mind; be concerned about; get sth. across and so on. （2）To learn some useful sentences： Unlike a single advertisement

2、, an ad campaign is an organized program of advertisements using various kinds of ads to reach a particular audience. 2．Skill objectives （1）To develop the ability of reading for gist. （2）To develop listening ability by listening to this passage. （3）To develop speaking ability by discussing how

3、to develop an ad campaign. （4）To develop the ability of collecting、sorting and using information. 3．Emotional objectives （1）To learn to be cooperative and helpful when working together （2）To form a positive attitude towards promoting public welfare issues. Important and difficult points 1. To

4、 make the students know how to make an ad campaign . 2. To guide the students to prepare for their works after class. 3. To organize all the students to present their works. Teaching aids multimedia ；blackboard ；some tools prepared by the students Teaching methods task –based teaching; multim

5、edia teaching ; group discussion; individual work Teaching procedures: Period 1 Step one : Enjoying and lead- in Show an ad campaign from CCTV-7 “The parents are the best teacher” and let the Ss talk about it. Then put forward a question: Have you ever thought of launching an ad campaign abou

6、t social concerns? Step two: Reading Ask the students to read the whole passage in about 4 minutes to get the gist, then answer the following questions. 1 What is an ad campaign? 2 What media can you use in an ad campaign? 3 What questions should we first consider? Step 3 Listening Ask the

7、Ss to listen to the tape carefully and fill in the blanks. To build an ad c_________ Step One *have a clear g____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i_________ from your research; *It is important

8、to always try to a_____ to the way The audience will r_____. Step Three *use different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. Step 4 Group discussion 1. Planning (1) Work in small groups. (2) Decide the subject of your ad campaign fro

9、m the listed below. (3) You can also have your own idea. But remember to get my approval. Animal protection Anti-smoking Anti-drugs Anti-littering The subject of your ad campaign will be_____. 2. Preparing (1) Discussion : Who is your target audience? What is your ad campaign

10、going to say? How can you touch your audience? (2) Team work: Member’s name task Research Design a logo Develop a slogan Forms of media Campaign proposal Presentation 3. Producing What should each member do? researcher---find information from various sources logo/slogan de

11、signer--- made it attractive proposal writer--- write a brief outline and plan some questions the whole team---work as a whole and everyone should contribute to the project Step5: Homework After class, you are asked to make preparations for your ad campaigns. Do remember to look up more informa

12、tion from the magazines, newspapers, Internet and so on. Do remember to work individually and cooperatively after class. (The students are asked to be well prepared for their ad campaign in about 15 days.) Period 2 Step 1 Time for the teacher The teacher explains to the students why we

13、will have such kind of activity and gives the requirements Purposes: The final exam is drawing near. Are you tired of revising day and night? Have you ever dreamt of the teachers’ changing the ways of examinations? Today we are going to have an uncommon kind of exam, that is, each group has

14、to present your works, which makes up 10 percent of the final exam. The students in the groups which win the first 2 places each will get 10 marks; the third to fifth 9 marks; the last two 8 marks. Requirements for all the groups 1. Be sure to explain why your group chose the topic you did, who

15、your target audience is, what the campaign goal is, which forms of media you will use, and talk about the logo and the slogan. 2. Work cooperatively 3. Attract the audiences’ interest Requirements for all the judges The judges are chosen from all the groups. Now it is time for the judges to take

16、 your place. Judges, pay your attention, please. First you must judge every presentation fairly. Next, the full mark is10, you should give at least 8. After you give the marks, keep them in secret. Step 2 Time for the host The host shows some advertisements, and then asks the students to divi

17、de them into two kinds. Step 3 Time for presentation Each group tries their best to present their works. At the same time the judges give them marks and they can also ask the group member questions about their ad campaign after the presentation. Step 4 Time for comments First the student judge makes comments. Then the teacher from other classes makes comments. At last the class teacher makes a summary and announces the result.