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1、( (模塊四模塊四 高一下學(xué)期高一下學(xué)期) )ReadingAdvertisementsReading 2Language itemsRevision (Fill in the blanks) Advertisements have become a part of our life. There are two main t_ of advertisements. One is called c _ advertisements, which are m_ to p _ a product or s _ .But they dont tell people the c _ truth. An

2、other one is called PSAs, which are often placed for f_. They d_ with many s_ problems, which often affect public w_.romoteompletereeealelfareerviceypesommercialeantocialLanguage focusbe used to do research on play tricks on share with encourage sb. to do sth. believe in lie for free protect from be

3、 aware of fall for 1. We are so used to them be used to do / doing sth. get accustomed to used tohappened in the paste.g. I am not quite used to living here/city life. I used to live in Nanjing.Ex: The new machine _production. However I_it.A. is used to increase; am not used to controllingB.is used

4、to increasing; dont used to controlC. used to increase; dont used to controlD. used to increasing; am not used to control A2. I DID SOME RESEARCH ON TO SHARE WITH YOU.research: 1) n. do/conduct research on:我正在做關(guān)于廣告的研究。2) V. to study商人研究市場很重要。I am conducting research on advertisements.Its important f

5、or a businessman to research the market.share with: use sth. together withe.g. Id like to share my book with you. PracticeShe _ my troubles as well as my joys. A. shares with B. shares (in)B3. OR TO BELIEVE IN AN IDEA believe in: to have firm faith inMany people dont believe in God. Practice: believ

6、e/believe in I dont _ ghosts. I _ that stories of ghosts were made up by human beings.believe inbelieve 4. PSAS ARE RUN FOR FREE for free: free of charge/without paymentYou can take the ticket for free.每個孩子都會得到一本免費的書。每個孩子都會得到一本免費的書。 Every child will get a book for free.5. THERE ARE LAWS TO PROTECT P

7、EOPLE FROM Protect from keep sb./sth. safe fromWe should protect the earth from pollution.人們通常戴太陽鏡以妨眼睛被太陽灼傷。More similar phrases:People usually wear sunglasses to protect their eyes from being burned by the sunlight.protect/prevent (from) stop/keep from 6. WE STILL MUST BE AWARE OF THE SKILFUL METHO

8、DS be aware of: realizing sth. that existsAre you aware of the importance of learning a foreign language?你知道是什么時候了么？be aware that: having knowledge of sth./sb.She became aware that something was burning.我很清楚吸煙有害健康。Are you aware of the time?Im well aware that smoking is bad for our health.7. EVEN IF

9、AN AD DOES NOT LIE lie: lied(pt,pp),lying(pres p) vt.說謊 to sb. about sth.She was lying! She lied to me about her age!lie: lay(pt) lain(pp) lying(pres p) vi.平躺He has lain in bed since this morning.lay: laid(pt,pp) laying(pres p) vt. 放置He laid his hand on my shoulder.Practice He _ the book on the desk

10、 and told me that he had _in bed for the whole morning. But I knew that he was _ to me.laidlainlying8. WE MUST NOT FALL FOR THIS KIND fall for sth.: to be trickedYou should be clever enough not to fail for his tricks.他說他是學(xué)生,我信以為真。 fall for sb.: be attracted to sb.They met, fell for each other and go

11、t married six weeks later. He said that he was a student and I fell for it. More phrases about fallfall down: The plan fell down because it proved to be too expensive.failfall into sth:You can not fall into the bad habitsmoking a lot.develop sth.fall off:The production has fallen off since last mont

12、h.decreasefall to doing sth:They fell to thinking about what had happened to them.begin to do sth.9. NOT ALL ADS PLAY TRICKS ON US THOUGH.play tricks on: play a joke on Children, as well as adults, usually playtricks on each other on Halloween. 老師要求我們不要再捉弄對方了。The teacher asked us not to play tricks

13、on each other any more.trick: v. trick sb. into doing sth.She tricked him into giving her all his money.10. THERE ARE ALSO PSAS THAT ENCOURAGE PEOPLE TO SUPPORT encourage sb. to do sth.Dont encourage bad habits in a child.老師鼓勵她看英文電影。 The teacher encouraged her to watch English films. CONSOLIDATION:1

14、. You should _ your books_ your desk-mate.2. I _ getting up early in the morning.3. I will never _ the words of door-to-door salesman.sharewitham used tofall forbe used to do research on play tricks onshare with encourage believe in liefor free protect from intend tobe aware of connect with fall for

15、 4. I never _ God.5. She _ the danger around her.6. You will get a book _.7. The teacher asked us to _ environment protection.8. The special clothes will _ you _ being attacked by wild animals.be used to do research on play tricks onshare with encourage believe in liefor free protect frombe aware of

16、 fall for believe in is aware offor freedo research onprotectfrom9. You are actually _ her laziness if you do everything for her.10. She _ to us about what she did just now.11. Dont _ me! I am angry!be used to do research on play tricks onshare with encourage believe in liefor free protect frombe aw

17、are of fall for encouragingliedplay tricks on Consolidation1. We _ them that we often do not even realize how frequently we come across ads in a day.2. After I _ on advertisements, I have some very important information to _ you.3. Ads uses persuasive language and exciting images to _ buy a product

18、or service.4. Commercial ads are charged while PSAs are _.5. However, we must _ the methods used in advertisements to try and sell us things.6. Not all ads _ on us though.7. Thank you for offering me such useful advice and I_ it.8. Many advertiser try to _ buying a product or a service.are so used to do some research share with encourage people to for freebe aware of play tricks on am quite satisfied with trick customers into HOMEWORK:1. Finish A1 and A2 on Page 90.2. Write a short passage with the phrases we learnt in this lesson.