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1、WARMING UPADVERTISINGWhere can we find advertisements?on TV; over the radio; on the Internet; in newspapers; on posterseverywhere(in the media)Why are advertisements so popular? increase sales -reduce the prices make the right decision introduce new products makeaware of-spread; change; improvefunct

2、ions;help ina variety of waysCOMPREHENDINGMAKE NOTES ABOUT WHAT YOU HAVE JUST READ UNDER THE FOLLOWING HEADINGS.Who advertises?businesses, individuals, organizations and associations.Why do they advertise?They want to sell something or to inform or educatethe public.Where do they advertise?On TV and

3、 radio, in magazines and newspapers (alsoon clothes, billboards, at snorts fields, on buses andtrains, at bus and train stations and many other places.How do they decide where to advertise?They consider their budget and what medium is most likely to be seen or heard by the target consumer.Does advertising work?Yes and No. People are not usually persuaded by ads to buy things they have no use for. However. ads do changepeoples opinions over time.