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1、ks5u精品課件UNIT 1 ADVERTISINGWord powerks5u精品課件ks5u精品課件Suppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(電子詞典電子詞典), what preparations should you make in order to attract most customers?vTechnologyvMarket research（市場研究（市場研究/調(diào)查）調(diào)查）vAdvertisementsvks5u精品課件q sales/marketi

2、ng departmentq consumersq market shareq sales targetsq market leaderq high qualityq sales figuresq sales and marketingks5u精品課件q sales/marketing departmentq consumersq market shareq sales targetsq market leaderq high qualityq sales figuresq sales and marketing消費(fèi)者消費(fèi)者市場份額市場份額銷售目標(biāo)銷售目標(biāo)市場主導(dǎo)者市場主導(dǎo)者高質(zhì)量高質(zhì)量銷售量

3、銷售量( (產(chǎn)品產(chǎn)品) )銷售和市場營銷銷售和市場營銷銷售銷售/營銷部門營銷部門ks5u精品課件Before a company starts making a new p_, they must collect and study information about what people want and need. So, they do m_. The boss of the company needs a lot of information about the s_ of the product. So, the s_, led by a sales/marketing manag

4、er, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_. One of the most important pieces of information is the m_ - the percentage of a market that the company has. Also i

5、mportant are the s_ - the amount which they think they will sell in a future period. If they want to become the m_, the company must ensure that their product is of h_. Once the product goes on the market, its s_ - the amount which has been sold - should be reported every day, so the company can che

6、ck the progress of their product.roductarket researchales and marketingales/marketing departmentonsumersarket shareales targetsarket leaderigh qualityales figuresks5u精品課件Pair work:Complete the dialogue between Mr. Carter and Ms Jones on page 7 in your textbook.ks5u精品課件Mr. Carter: Our new _ has been

7、on the market for two weeks. What is its _ now?Ms Jones: We have about 15 per cent share of the market at the moment. The _ rose by 2 percent yesterday across the whole country.Mr. Carter: Thats quite encouraging. I think it might be because_ really like the design and _ of the product. I would like

8、 you to do some further _ about young peoples views on the product. The _ should also finish the report on the _ by next week.Ms Jones: Were doing it right now. Ill present it to you tomorrow morning.Mr. Carter: Thats great. If we want to be the _ in our field, we need to get as much information abo

9、ut _ as we can.productmarket sharesales figuresconsumershigh qualitymarket researchsales/marketing departmentsales targetmarket leadersales and marketingks5u精品課件When the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so th

10、at the advertisements can help us excite the readers and attract more customers to buy the product.Question:Whats the relationship between these two different colored groups?ks5u精品課件1.This book is of great help, that is to say, it is very _.2. I dont think it has any use, that is to say, I think it

11、is _.3. The message is very valuable. That is to say, it is of great _.4. The old man is in good health.-He is _.5. Drunk drivers are a great danger to people on the road. that means they are _ drivers. helpfulusefulvaluehealthydangerousks5u精品課件Noun +y +ly +ic +al +ous +fulhealth healthyweek weeklyh

12、ero heroicorigin originaldanger dangeroushelp helpfulVerb +ed +ing +iveamaze amazedexcite excitingattract attractivecompete competitiveWays of forming adjectives:Using suffixes（后綴）（后綴）ks5u精品課件 Work in groups and write down more words that are created this way. The group that has the most words wins

13、the game!ks5u精品課件Do you want _ (love) and _ (attract) clothing at low prices? Are you tired of wearing the same plain(素色的), _ (bore) outfits(服裝) every day? Do you sometimes feel like your friends are trendier(更時(shí)髦的) than you are, and wear more _ (create) outfits?We can tell you where your friends fou

14、nd their _ (fantasy幻想) clothes. Best Clothing Shop has opened two new stores in the city centre. An _ (excite) film star look is now available to every teenager! Our shopping environment is _ (friend) and enjoyable. Our highly _ (compete) prices mean you dont have to be rich and _ (fame) to look gre

15、at.lovelyattractiveboringcreativefantasticexcitingfriendlycompetitivefamousks5u精品課件Jeans, shirts and dresses are on sale now. If you are one of the first ten _ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new stores to collect your free gift

16、 and start shopping at the place where you can find the clothes you have always wanted! luckyks5u精品課件com m ercial1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger12345678Hidden wordFood and _ are quite important to our human beings.h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothingks5u精品課件