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Welcome to the unit,Unit 1 Advertising,Wordlist,Appreciation of a video version,What’s the video about?,It’s an advertisement about a kind of beer. The name of the beer is called Budweiser.,Some more video advertisements for you to enjoy,豐田汽車(chē) Poetry in motion, dancing close to me.,Arts in advertising (slogans口號(hào), 廣告詞),滴滴香濃, 意猶未盡。,麥斯威爾咖啡 Good to the last drop. 雪碧 Obey your thirst.,動(dòng)態(tài)的詩(shī), 向我舞近。,服從你的渴望。,耐克運(yùn)動(dòng)鞋 Just do it. 百事可樂(lè) The choice of a new generation. 東芝電子 Take TOSHIBA, take the world.,Arts in advertising (slogans口號(hào), 廣告詞),只管去做。,新一代的選擇。,擁有東芝，擁有世界。,摩托羅拉手機(jī) Intelligence everywhere. 百事流行鞋 Ask for more. IBM公司 No business too small, no problem too big. 佳能打印機(jī) Impossible made possible．,智慧演繹，無(wú)處不在。,渴望無(wú)限。,沒(méi)有不做的小生意，沒(méi)有解決不了的大問(wèn)題。,使不可能變?yōu)榭赡堋?Questions and answers,□Do you think these are good ads? And why? Humorous and persuasive language, creative ideas…… □ Why do companies advertise? To sell their goods, earn more money from us…… □ Where do we always see advertisements? They cover almost every kind of medium.,Occasions when you may encounter ads,Can you tell some other situations?,★,A “well-known” advertisement in China,Slogan: 今年過(guò)節(jié)不收禮, 收禮就(還)收腦白金!,★,Do you know the girl?,1. How do you feel when you see the girl’s big eyes?,2.From the poster, what do you think is the purpose of Project Hope?,Recognize and describe the following posters,,Keep away from drugs,Cherish our lives,1. Why does this ad use the image of a bird’s nest?,2. What problem is the poster trying to highlight（強(qiáng)調(diào)）?,3. Do you think this ad helps to make people aware of environmental problems?,Talk about another Ad,4. From this ad, what do you think Earth Day is all about?,Do the ads mentioned above belong to the same type?,No. Some advertisements make us want to buy a product or service, while others make us think about problems in society or about people who need help.,Commercial and public service ads.,Differences between CAs and PSAs,Benefit-oriented,Arise people’s attention to social problem,Chargeable,Free of charge,Low,High,信譽(yù)度,1. What image(s) can you see on each poster? 2. What can you read on each poster? 3. What does each advertisement try to tell us? 4. Do they belong to the same type?,Questions,1.Which advertisements make you want to buy a product or service? Why? 2.Which advertisements make you think about social problems in? Why? 3.Do you believe that advertisements tell the complete truth? Why or why not?,,,,1. Which advertisements make you want to buy a product or service? Why?,The two ads that separatly promote an airline service and a shampoo make me want to buy a product or service.,,In my opinion, the advertisement for the shampoo is the most persuasive not only because of the image on the shampoo bottle, but also because it says that this shampoo will keep my hair shiny for days. Although I don’t believe that this ad tells the complete truth, I want to try it anyway.,2.Which advertisements make you think about social problems in? Why?,The other two ads separately for Earth Day and an anti-drugs campaign make me think about social problems. People’s health and the environment are common social concerns. Nobody can ignore the problems around us. In addition, the persuasive words and the striking pictures used in these ads impress me a lot.,,,Of the two ads, the ad about Earth Day strikes me more. The ad shows us a bird’s nest built in the sky. The poster is trying to show us that there is nowhere else to put the bird’s nest because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.,3. Do you believe that advertisements tell the complete truth? Why or why not?,No. Public service advertisements are intended to educate people about health, social problems and public welfare. Public service advertisements are usually free and they are usually true.,,Commercial advertisements, on the other hand, are intended to encourage people to buy a product or service so that companies can make more money. Thus, they try their best to make people believe they are telling the truth, sometimes by tricking us. For example, ads which sell cosmetics often use famous pop stars who tell us how effective the product is and how it keeps them young and good-looking. It is up to us, the consumers, to decide whether to believe commercial advertisements or not.,More ads for you to discuss:,Protect water, Protect ourselves.,Can you think about a good slogan for each ad?,Never delete Green Keep it Forever!,Sedal Shampoo Everything is possible!,Taiwan, China!,Cherish your life!,Enjoy your music, Enjoy your Sony!,Shoes can fly! So do your dreams!,Speak your mind,Do you always like the ads? Can you tell some occasions when ads become really annoying (惱人的, 討厭的)? Do you always believe in what the ads say? Why or why not?,Language points,advertise,v.做廣告, 登廣告 advertise for an apartment 登廣告尋求公寓房 公司登廣告招聘一名新秘書(shū)。 The company advertised for a new secretary. We should advertise for someone to look after our children. 我們?cè)摰莻€(gè)廣告聘人來(lái)照管孩子們。 advertisement n. 廣告 television advertisement 電視廣告 commercial advertisement 商業(yè)廣告,aware adj. [用作表語(yǔ)]知道的; 意識(shí)到的 be / become aware of 知道, 意識(shí)到, 注意到 Are you aware that you’re sitting on my hat? 你可知道你坐在我的帽子上嗎？ I was not aware (of ) how sad he had felt at the death of his mother. 我不知道他對(duì)他母親的去世多么傷感。 Without being aware of it, … 不會(huì)覺(jué)察（留意）到它, …… awareness n.,(2009 ) This magazine is very _____ with young people, who like its content and style. A. familiar B. popular C. similar D. particular,高考鏈接,Homework,1.Collect some advertisements and try to know what products or services the ads talk about. 2.Prepare the Reading part.,同學(xué)們,來(lái)學(xué)校和回家的路上要注意安全,同學(xué)們,來(lái)學(xué)校和回家的路上要注意安全,