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Unit 1 Word power,Suppose the company where you work starts making a new product, what could you do to attract most customers?,Technology Advertisements ……,Discussion,Market research（市場研究/調查）,Market research,sales & marketing department,consumers,market share,sales targets,market leader,sales figures,People who buy and use the product.,The percentage of a market that the product has.,The amount which they think they will sell in a future period.,The company whose product win the highest percentage of the market.,The amount which has been sold.,The department which is in charge of the sales and market research of the product.,銷售和市場部,消費者,市場份額,銷售目標,,市場領頭羊，領導者,銷售額,Challenge!,Pair work: Complete the dialogue between Mr. Carter and Ms Jones on page 7 in your textbook.,Mr. Carter: Our new product has been on the market for one month. What is its _____________ now? Ms Jones: We have about a 15 per cent share of the market at the moment. The ____________ rose by 5 per cent across the whole country, and are continuing to rise.,market share,sales figures,Mr Carter: That is quite encouraging. I think it is because_____________ really like our unique design. I would like you to do some further _______________ about young people’s views on the product. The _____________________________ should also finish the report on the next month’s _____________ by Monday.,consumers,market research,sales/marketing department,sales target,Ms Jones: We’re doing it right now. I’ll present it to you in one or two days. Mr. Carter: That’s great. If we want to be the market leader, we need to make a good plan.,When the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product.,Attention!,What part of speech are the words in red & blue?,,help V. helpful adj. excite V. exciting adj. attract V. attractive adj.,,,,Using suffixes,How to form adjective from nouns and verbs?,help V. helpful adj. excite V. exciting adj. attract V. attractive adj.,,,,A group of letters added to the beginning of a word,The main part of a word,a group of letters placed at the end of a word,,,,international bimonthly,prefix,suffix,,,,,Common prefixes,un---unhappy, unfold, unfair im/in---impossible, incorrect dis----dislike, disagree, disappear re---rewrite, retell, rebuild mis-------misunderstand, misuse,grammatical, practical,believable, reasonable,dangerous, adventurous,joyful, mouthful,careless, hopeless,Look at the table on P6 and finish the exercise below it.,Exercise: Best Clothing Shop,Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) wealthy (8) lucky (9) fantastic,What kind of passage is it? After reading it , would you like to buy the clothes in this shop? Why?,,,How can you make your advertisements attractive?,By using persuasive languages and exciting images to sell products or services.,同學們,來學校和回家的路上要注意安全,同學們,來學校和回家的路上要注意安全,