1、,Direct speech and reported speech,publisher amazed senior designer recommend purchase best-seller,n. 出版商,出版公司 adj.大為驚奇 adj. 年長的;資歷較深的, 地位(或等級)較高的 n. 設計者，設計師 vt. 推薦 vt. 購買 n. 暢銷書，暢銷品,Words preview,T: What did you eat this morning? S1: I ate T: What did S1 say, S2? S2: S1 said he/she had eaten ,direct speech,reported speech,She said, China has been using PSAs to educate people. She said China had been using PSAs to educate people.,reported speech,direc。

2、Developing an ad campaign,Project,Main idea of each paragraph,Para. 1 Para. 2 Para. 3 Para. 4,the definition of an ad campaign,What a target audience is and how to determine the target audience,what the ad campaign says,how to reach the target audience,what,how,forms of media,topic, campaign goal, logo, slogan,Reading comprehension,1.What do you know about an ad campaign? 2.What is important when you are planning an ad campaign? 3.What should you advertising campaign be based on?,1 What do 。

3、,Reading,Advertisements,Commercial advertisement,Public service advertisement,Where can you find advertisements? Do you like them? Why or why not?,Brainstorming,Take a quick look at the title to find out what you will learn in it.,Quick look,Please skim the article and answer the three questions in Part A.,1) What do ads try to persuade people to do? 2) What does PSAs stand for?,To buy a product or service, or to believe in an idea.,Public service advertisements.,First reading,3) What are PSAs。

4、Task Writing an advertisement,Skills building 1: listening for statistics and descriptions,How to read these statistics: *fractions (分數(shù)): 1/2 (a/one half) 2/3 (two thirds) (three quarters) 2 1/3 (two and a third) How to read: 2/5 _ 4 _,two fifths,four and three quarters,How to read these statistics:,*decimals (小數(shù)): 0.3 (zero/nought point three) 6.79 (six point seven nine) How to read: 0.9 _ 2.15_ *percentages 。

5、Welcome to the unit,Unit 1 Advertising,Wordlist,Appreciation of a video version,Whats the video about?,Its an advertisement about a kind of beer. The name of the beer is called Budweiser.,Some more video advertisements for you to enjoy,豐田汽車 Poetry in motion, dancing close to me.,Arts in advertising (slogans口號, 廣告詞),滴滴香濃, 意猶未盡。,麥斯威爾咖啡 Good to the last drop. 雪碧 Obey your thirst.,動態(tài)的詩, 向我舞近。,服從你的渴望。,耐克運動鞋 Just do it. 百事可樂 The choice of a new genera。

6、,Unit 1 Advertising,Word power,Brainstorming,How are the following words formed?,health (noun) healthy (adjective) interest (verb) interesting (adjective),3 parts of a word,a prefix,a stem,a suffix,Exercise: Best Clothing Shop,Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) wealthy (8) lucky (9) fantastic,Lets learn more about prefixes and suffixes.,The following is a table of common prefixes:,not,not,opposite,do agai。