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牛津高中英語,,(模塊四 ·高一下學(xué)期),Advance with English,Word Power,Unit,1,Advertising,Unit 1,課件描述：,本堂課是以介紹構(gòu)詞法知識為主的詞匯教學(xué)課。詞匯是語言基礎(chǔ)知識的重要組成部分，構(gòu)詞法能幫助學(xué)生提高掌握詞匯的效率。但是，強調(diào)基礎(chǔ)知識指的是語言知識的靈活運用，教師在語境中教學(xué)，學(xué)生在語境中學(xué)習(xí)，在語境中運用。,Word Power,Blank-filling,____________ (advertise) are an important part of life. They use lots of ______ (attract) pictures and _______ (excite) languages to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care).,Advertisements,attractive,exciting,Generally,commercial,truth,careful,Question: How are these new words formed?,More examples:,healthy,interesting,dependent,useful,difficulty,weekly,Competition:,Think more words that are created this way. Which group can win ? The group that has the most words wins.,How to form adjective from nouns and verbs?,Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting languages, but they are not meant to trick us.,commerce n. commercial attract v. attractive excite v. exciting,,,,Using suffixes,,,,,,,,,,Can you think of more examples?,,Exercise: Best Clothing Shop,Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) lucky (8) fantastic,medical, electrical,enjoyable, reasonable,dangerous, adventurous,joyful, mouthful,cloudless, hopeless,Word Puzzle,1. commerce 2. health 3. hero 4. attraction 5. help 6. excitement 7. origin 8. danger,1,2,3,4,5,6,7,8,,Hidden word,Food and ________ are quite important to our human beings.,用所給單詞的形容詞形式填空,h e a l t h y,h e r o i c,a t t r a c t i v e,h e l p f u l,e x c i t i n g,o r i g i n a l,d a n g e r o u s,clothing,,Active show,Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented.,learn more about sales and marketing,Useful expressions:,Product Market research Sales and marketing Sales/marketing department Consumers Market share Sales target Sales figures,What do they mean? Can you have a guess?,Words-matching,sales/marketing department,consumers,market share,sales targets,sales figures,market research,消費者,市場份額,銷售目標(biāo),銷售量,市場調(diào)查,銷售/營銷部門,,,,,,,Practice: B,Possible answers: market share (2) sales figure (3) consumers (4) market research (5) sales/marketing department (6) sales target,I want to buy some milk ________ from the shop. ________of milk usually go up during this time. I like ‘Fresh’ milk very much because this band is really u________ . Recent sales ________ show that it is popular among _______. The shop also gives much _______ of 10 per cent for cash. Why don’t you have a try?,products,Sales,nique,figures,consumers,discount,Fill in the blanks,Homework,1. Memorize the words and phrases learnt in this section. 2. Make good preparations for Grammar and Usage.,