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2019-2020年高中英語(yǔ) Unit10《Money》Lesson 4 Advertisements教案 北師大版必修4 一、 教學(xué)內(nèi)容分析 （Analysis of Position and content） 1、本課是閱讀課, 重點(diǎn)培養(yǎng)學(xué)生的閱讀能力，是本單元中的重點(diǎn)。 2、在理解本課的基礎(chǔ)上，可以更好的接受下一課對(duì)語(yǔ)言知識(shí)點(diǎn)的學(xué)習(xí)。 二、學(xué)生學(xué)習(xí)情況分析 《高中英語(yǔ)新課程標(biāo)準(zhǔn)》明確指出：“高中英語(yǔ)課程要有利于學(xué)生優(yōu)化英語(yǔ)學(xué)習(xí)方法，使他們通過(guò)觀察、體驗(yàn)、探究等積極主動(dòng)的學(xué)習(xí)方法，充分發(fā)揮自己的學(xué)習(xí)潛能，形成有效的學(xué)習(xí)策略，提高自主學(xué)習(xí)的能力?！? 根據(jù)《高中英語(yǔ)新課程標(biāo)準(zhǔn)》要求，結(jié)合我班學(xué)生英語(yǔ)基礎(chǔ)與能力較弱的實(shí)際，本課時(shí)我把閱讀課文作為整體處理的同時(shí)，把每個(gè)教學(xué)環(huán)節(jié)所設(shè)計(jì)的問(wèn)題和任務(wù)區(qū)分出高低不同的層次，由淺入深，循序漸進(jìn)，使每個(gè)教學(xué)環(huán)節(jié)盡量符合多數(shù)學(xué)生的認(rèn)知水平，力爭(zhēng)全班絕大多數(shù)同學(xué)都能積極參與課堂活動(dòng)。通過(guò)“任務(wù)型”活動(dòng)培養(yǎng)學(xué)生 “跳讀”、“尋讀”、“定位”、“推理歸納”等閱讀方法以及描述、討論等組織語(yǔ)言、運(yùn)用語(yǔ)言的能力。 三．設(shè)計(jì)思想 課堂教學(xué)方法的選擇是課堂教學(xué)效率高低的關(guān)鍵?？茖W(xué)的學(xué)法指導(dǎo)是智能發(fā)展目標(biāo)得以實(shí)施的重要途徑?，F(xiàn)根據(jù)教師本人的自身特點(diǎn)和泉州現(xiàn)代中學(xué)高一年段的實(shí)際教學(xué)條件，結(jié)合本課的教學(xué)內(nèi)容：advertisements，概述教學(xué)過(guò)程中擬實(shí)踐的教育理念、教學(xué)原則、教學(xué)方法。在本課教學(xué)中，我突出以閱讀為主線，兼顧結(jié)構(gòu)，適當(dāng)拓展。從以下幾方面體現(xiàn)了英語(yǔ)新課程的理念。 1、演示法： 把制作的課件、圖片等顯示給學(xué)生看，便于學(xué)生對(duì)微觀知識(shí)的把握，并從舊知識(shí)中獲得啟迪，從而達(dá)到解決問(wèn)題的目的。 2、任務(wù)驅(qū)動(dòng)教學(xué)法： 將所要學(xué)習(xí)的新知識(shí)隱含在一個(gè)或幾個(gè)問(wèn)題之中，學(xué)生通過(guò)對(duì)所提的任務(wù)進(jìn)行分析、討論，并在老師的指導(dǎo)和幫助下找出解決問(wèn)題的方法，最后通過(guò)任務(wù)的完成而實(shí)現(xiàn)對(duì)所學(xué)知識(shí)的意義建構(gòu)。以“任務(wù)型”教學(xué)作為課堂教學(xué)設(shè)計(jì)之理念，具體采用分層次教學(xué)法和交際教學(xué)法。學(xué)生通過(guò)表演、聽(tīng)說(shuō)等各種語(yǔ)言形式來(lái)學(xué)習(xí)和掌握語(yǔ)言，實(shí)現(xiàn)目標(biāo)，感受成功。 3、英語(yǔ)教學(xué)和情感教育的有機(jī)結(jié)合。 在本節(jié)課中，教師除了營(yíng)造寬松氣氛，給予學(xué)生展示成功的平臺(tái)外，處處鼓勵(lì)學(xué)生運(yùn)用自主學(xué)習(xí)、合作學(xué)習(xí)和探究學(xué)習(xí)等新的學(xué)習(xí)方式，以形成積極的學(xué)習(xí)態(tài)度，促進(jìn)語(yǔ)言實(shí)際運(yùn)用能力的提高。這是實(shí)施新課程最為核心和關(guān)鍵的環(huán)節(jié)。 4、利用現(xiàn)代教育技術(shù)，拓寬學(xué)生學(xué)習(xí)和運(yùn)用英語(yǔ)的渠道。對(duì)于“廣告”這一主題的挖掘，讓學(xué)生在課外通過(guò)多種渠道獲得更多有關(guān)非語(yǔ)言交際手段的知識(shí)，激發(fā)學(xué)生自主探究的興趣。而運(yùn)用多媒體輔助教學(xué)，更體現(xiàn)了課堂教學(xué)的大容量、多信息、高效率的優(yōu)越性，進(jìn)而達(dá)到啟發(fā)學(xué)生的英語(yǔ)思維，發(fā)展交際能力的理想教學(xué)效果。 四、教學(xué)目標(biāo) 新課標(biāo)提出：英語(yǔ)課程的學(xué)習(xí)，既是學(xué)生通過(guò)英語(yǔ)學(xué)習(xí)和實(shí)踐活動(dòng)，逐步掌握英語(yǔ)知識(shí)和技能，提高語(yǔ)言實(shí)際運(yùn)用能力的過(guò)程；又是他們陶冶情操、拓展視野、豐富社會(huì)經(jīng)歷、開(kāi)發(fā)思維能力和提高人文素養(yǎng)的過(guò)程。本課所有的語(yǔ)言知識(shí)和語(yǔ)言技能都是圍饒“廣告”這一中心主題而設(shè)計(jì)的。因此，我把本課的教學(xué)目標(biāo)確定為： 1． 語(yǔ)言知識(shí)與技能目標(biāo)： 1）熟練掌握與“廣告”話題相關(guān)的常用詞匯及主要語(yǔ)言表達(dá)形式。 2) 幫助學(xué)生了解不同時(shí)期的廣告,對(duì)廣告有不同的理解. 3) 通過(guò)幫助學(xué)生完成快速閱讀、精讀等練習(xí)來(lái)進(jìn)一步理解文章的細(xì)節(jié)， 提高學(xué)生的閱讀能力。 4）學(xué)生之間能交流、合作，共同就 given topics較好地完成一些開(kāi)放性話題。 2． 情感態(tài)度與文化意識(shí)目標(biāo) 1) 在有趣的主題激勵(lì)下，師生互動(dòng)，生生互動(dòng)，調(diào)動(dòng)學(xué)生的學(xué)習(xí)興趣，加強(qiáng)教師的親和力，增進(jìn)彼此的了解與溝通，充分發(fā)揮情感教學(xué)的優(yōu)勢(shì)。 2）讓學(xué)生在共同完成一些交流、表演等任務(wù)的過(guò)程中，加強(qiáng)團(tuán)體協(xié)作意識(shí)。 3. 過(guò)程與方法 自上而下的閱讀模式；發(fā)現(xiàn)式的語(yǔ)法學(xué)習(xí)；小組合作的體驗(yàn)式，探究式的寫(xiě)作學(xué)習(xí)； 五、教學(xué)重點(diǎn)和難點(diǎn) 說(shuō)明教學(xué)過(guò)程中的重點(diǎn)和難點(diǎn)內(nèi)容。 1、培養(yǎng)學(xué)生的閱讀策略，使其形成預(yù)測(cè)，略讀和跳讀的能力。但學(xué)生有可能在深層理解的問(wèn)題上有困難。 2、掌握與課文有關(guān)的詞匯，表達(dá)法和句型，并運(yùn)用到口頭和書(shū)面表達(dá)中去。 3、如何提高學(xué)生的閱讀能力,并幫助學(xué)生解決本課的一些困難句型，以便讓他們很好的理解文章。如： 1）A lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible. 2) Modern advertisements must stand out in a world of full of petition by bing the highest standards of design with ideas linked to the products to make them more attractive. 六、教學(xué)過(guò)程設(shè)計(jì) 1、總體思路 本課的教學(xué)設(shè)計(jì)圍繞培養(yǎng)學(xué)生初步讀寫(xiě)文章的能力和發(fā)展學(xué)生的語(yǔ)言運(yùn)用能力展開(kāi)，采用多媒體輔助教學(xué)，以此來(lái)創(chuàng)設(shè)良好的教學(xué)情境，優(yōu)化教學(xué)過(guò)程，促進(jìn)學(xué)生思考，采用教師指導(dǎo)，學(xué)生觀察、體驗(yàn)、探索的方式，啟發(fā)學(xué)生自主理解文本內(nèi)容，探究和領(lǐng)悟所學(xué)文章的語(yǔ)言特點(diǎn)與篇章結(jié)構(gòu)。利用小組收集材料的方式形成對(duì)關(guān)注廣告的興奮點(diǎn)，展開(kāi)有信息溝的討論介紹。自然過(guò)渡到寫(xiě)作，把總結(jié)出的語(yǔ)言知識(shí)和語(yǔ)言結(jié)構(gòu)運(yùn)用到口語(yǔ)和寫(xiě)作中去。 2、教學(xué)過(guò)程。 《新課標(biāo)》提出：根據(jù)高中生的認(rèn)知特點(diǎn)和學(xué)習(xí)發(fā)展的需要，在進(jìn)一步發(fā)展學(xué)生基本語(yǔ)言運(yùn)用能力的同時(shí)，著重提高學(xué)生用英語(yǔ)獲取信息、處理信息和分析、解決問(wèn)題的能力，為他們進(jìn)一步學(xué)習(xí)和發(fā)展創(chuàng)造必要的條件。依據(jù)教材內(nèi)容的編排，我把本課的教學(xué)過(guò)程分為五大部分，九個(gè)小步驟來(lái)完成 The Analysis of Teaching Process Before class, let students listen to a song : 王力宏-i’m lovin’it (全球麥當(dāng)勞廣告主題曲).mp3 [設(shè)計(jì)說(shuō)明] 本環(huán)節(jié)以上課聽(tīng)歌的形式讓學(xué)生在聽(tīng)覺(jué)上受廣告的魅力，為學(xué)生隨后接確廣告這一主題做一個(gè)很自然的鋪墊。 Step 1 - - - Organization 1. Exchange greetings with the Ss. 2. Duty report: It is between two students. They are having a dialogue. [設(shè)計(jì)說(shuō)明] I think duty report is a long-term and essential part of daily teaching. It is a good opportunity for Ss to practice their listening and spoken English. Pre-reading [設(shè)計(jì)說(shuō)明] Since the students are familiar with this topic, the teacher will arouse their interest about the topic by free talk with some key words given. Also some background information of the topic are provided in the form of pictures and passage Step 2 - - - Warming up Pair work: Work in pairs and discuss the following questions 1) Can you think of some advertisements you have seen? 2) Where have you seen advertising? 3) What do you think of the design of the advertisements? 4) When you buy something, will you be affected by advertisements? Provide the students with some key words for help: A) cheap, convenient, easy, expensive, practical, reliable, useful, useless B) Ads on the bus, ads in the newspaper, ads in a magazine, Ads on the billboards, ads in the shop windows, ads on the radio… Step 3 - - - Leading in: [設(shè)計(jì)說(shuō)明] The step of leading in is to let the students know the ads visually Show the students various kinds of advertisements and ask the students to make ment on them with an example given 1. Ask: Before class, you listened to a song, who can tell me where you can often hear the song? ( McDonald’s ) As you can see, songs can make us enjoy the life, they also can help to advertise for the products. 2. Ask: Where can you see the advertisements? Sow different answers in the screen. 3. Let students enjoy some advertisements and a TV advertisement Step 4 Discussing and Talking ( Task 1 ) Task 1 : What do you think of these products? 1. Show the picture of electric toothbrush, laptop puter, mobile phone, MP3, e-dictionary, radio alarm clock 2. Give them an example to help them discuss the topic Example: I think electric toothbrushes are not very practical, but it is helpful. 3. Ask some students to talk about the pictures shown on the screen. While-reading Step 5 Skimming ( Task 2 ) [設(shè)計(jì)說(shuō)明] This step is intended to train the students’ ability to read for general idea, and the students should go over the text quickly to get a general idea ) name of the product price 1 Remote headphones 2 Mini camera 3 Earplug earrings 4 feline floor cleaners Step 6 Scanning (Task 3 ) Remote Headphones (1) no wires; (2) can listen to ______/TV up to _____ metres away; (3) go through glass,_____________and_______; (4) __________sound; (5) __________value. Read the text and note down the advantages(優(yōu)點(diǎn)）of each product. Mini Camera 1) no ______ than a credit card; (2) It is __________ and very _______; (3) easy to _____ ; (4) has an automatic _____ and _____; (5) made from an ________ and _______ material. (6) not __________. Special Jewellery For Your Ears: (1) They are gold and ________; (2) also ______ in many_________________; (3)a _______ at 19.50 Step 7 Form a Layout (Task 4 ) ² Material: be made from ² The advantages ² The Price / How you can get it Give students several minutes to read the advertisements about Feline Floor Cleaners. Then ask them to fill in the layout of the advertisement. Post – Reading Step 8 Writing (Task 5 ) 1. Give a model advertisement to help students to write an advertisement. Give some useful words and phrases to help them ² Material: be made from an attractive and strong material, good quality material glass, gold, silver, plastic, wood, nylon, metal ² The advantages Convenient, reliable, attractive, useful, practical, amazing, brilliant satisfying, perfect, modern , relaxing, exciting, automatic, cheap ² The Price / How you can get it It is a bargain at only …, special offer for only… It is excellent value at… 2. An Model advertisement about an alarm clock Are you often late for school? Now, never! Here is the perfect solution. The alarm clock is reliable, it is easy to use. Just set the time and the alarm, you don’t worry about a thing. Just go to sleep! It is made from attractive and strong material, it is not expensive. It is a bargain at only ?9,88 3. Let students work in groups of four, discussing how to write an advertisement about a second-hand Mp3. They could use the words and phrases provided on the screen. If one group finishes writing their advertisement, they can walk around the classroom to advertise their second-hand MP3 4. Ask some groups to e to the front, advertise their second-hand MP3 to the class. Then ask them which group is the best advertiser. Step 8 Homework Design an advertisement. Think over a question “What is the necessary information of an advertisement” and design an advertisement with the answer. options: 1. Pair work: ideas sharing 2. Group work: differences; similarities; passage presentation 3. Individual work: outline; draft; editing; final writing Assessment ? Do you have a general idea of the four advertisements now? ? Are you familiar with the new words now? ? Do you know the necessary information of an advert? ? Are you active in the class? ? What problems did you have in reading ? ? What help do you need from the teacher?