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,Reading,Advertisements,Commercial advertisement,Public service advertisement,,,Where can you find advertisements? Do you like them? Why or why not?,Brainstorming,Take a quick look at the title to find out what you will learn in it.,Quick look,Please skim the article and answer the three questions in Part A.,1) What do ads try to persuade people to do? 2) What does PSAs stand for?,To buy a product or service, or to believe in an idea.,Public service advertisements.,First reading,3) What are PSAs meant to do?,They aim to teach us and help us lead better lives.,How many types of advertisements are there? What are they?,Two. Commercial ads and public service ads.,Read the following sentences and decide whether they are true (T) or false (F).,① Most people are not aware of how many ads are around them. ② advertisements are always meant to promote a product or service. ③ PSAs are only found in newspaper and on TV.,④ PSAs and commercials ads use some of the same methods. ⑤ Commercial ads can often give us valuable information about how to live our lives. ⑥ An ad warning people against smoking is an example of a PSA.,C2.Read the article once more and find the answers to the following questions.,1)Where are advertisements usually found? 2)What is the major distinction between commerical advertisements and PSAs? 3) Why are some of the advertisements clever according to the article?,4) When did China begin a nationwide public service advertising campaign? 5) Why should we follow the advice in PSAs?,1.They are usually found in newspapers, magazines,on the internet, radio and television.,2. A commercial advertisement is one which someone has paid for to advertise a product or service, while a piblic service advertisement is often run for free, and is meant to educate people about health,safety,or any other problem that affects public welfare.,3.Because even if an ad does not lie,it does not mean it is altogether innocent.,4. In 1996.,5. Because PSAs are meant to benefit the piblic, and by following the advice in PSAs, we can often learn a lot.,Careful reading,Please read the article carefully and then try to find some information about commercial ads and public service ads.,Commercial ads,,,Public service ads,,paid for,advertise,for free,problem,public welfare,complete,be aware of,clever,,Similar Different,Places found Purposes Methods used Validity(正確性),,,,,The similarities and the differences between commercial ads and public service ads,Fill in the chart,?,?,?,?,?,?,?,?,newspapers magazines the internet radio television,clever,attractive,to promote a product or service,to educate people about health, safety or any other problem that affects public welfare,They are not altogether innocent.,They are helpful and we can learn a lot by following the advice they give.,‘Bright-Teeth fights bad breath!’,‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’,‘Yes to life, no to drugs’,‘Knowledge changes life’,‘Project Hope — educating every child’,‘When you smoke cigarettes, you are slowly killing yourself.’,1. persuade 2. welfare 3. skilful 4. cure,a.the ability to learn, understand and think about sth b.good at doing sth, especially sth that needs ability or training c.the general health, happiness and safety of a person or a group d.make an illness or problem go away,h,c,d,b,Match these new words from the article with their meanings. Write the correct letters in the blanks.,5. mental 6. trick 7. motto 8. intelligence,e.a short sentence or phrase that tells the aims and beliefs of a person or a group f. related to the thinking or the mind g. sth done to fool someone else, or as a joke h.make someone do sth by giving him/her good reasons,f,e,a,g,Use the words below to help her complete the e-mail,dealing with; comments; campaigns; promote; benefit; cheated; even if; fool,Dear Professor Liu, I want to thank you for offering me such useful advice(1)_____________ my research. I have just published my article about advertisements on our school website, and have already received many kind(2)__________about it from my readers.,dealing with,comments,The information I found has really helped me educate others in the way in which companies (3) __________their products. Before I consulted you, I had no comprehension that a company might try to (4) ______ people into buying a product or service.,promote,fool,Now,(5)_________there are exciting pictures and clever language in an ad, I will remember to think about before I buy something so that I will not be (6)_______.,even if,cheated,I will also pay a lot more attention to the public service ad (7) ___________. Now I know how they can(8)________ society. I will encouragment my friends to pay attention to them as well. Thank you again for helping me find so much useful information! Yours faithfully Qian Lili,benefit,campaigns,What do you think of the ads in our lives? Do they play a positive (積極的) role in our lives? Why or why not?,Discussion,Language points,so.that,We are so used to them that we often do not even realize how many we see and hear in a day. ▲so/such…that用法： 1. 他心腸很好,以致于老人孩子都喜歡他。 He is so kind-hearted that both the old and the young like him very much. He is such a kind-hearted man that both the old and the young like him very much. He is so kind-hearted a man that both the old and the young like him very much.,,,,2. 他說話如此清晰,以致于我很容易就懂了他的意思。 He spoke so clearly that I understood him easily.,3. 我掙了這么多錢,以致于真的想買臺新 電腦。 I have earned so much money that I really want to buy a new computer.,,,4. 這些孩子如此聰明伶俐, 所以學什么都很快。 They are such smart children that they learn everything quickly. 5. 這么多的奶油，這么多的糖，這么多的蛋…… 太多的東西，我們不知如何安置它們。 So much butter, so much sugar, so many eggs! There are so many things that we don’t know where to put them all.,,,[ 2010] Pop music is such an important part of society ______ it has even influenced our language. A. as B. that C. which D. where,高考鏈接,It was ________ that we want to stay here for another two days. such fine weather such a fine weather C. so fine weather D. so fine a weather,典型題例,be used to,1. 住在城里好多年了, 格林先生已經(jīng)很習慣城市生活。 Having been living in the city for many years, Mr. Green is quite used to the city life. 2. 當人們搬到另一個地方住, 需要時間來適應新的環(huán)境。 It takes time for people to be used to the new environment when they move to another place. 3. 我真的不太習慣一個人住。 I am not quite used to living alone.,research,最近的研究表明,我們可以做很多來幫助癌癥病人。 Recent research shows that we can do a lot to help cancer patients. 他們正在研究環(huán)境保護問題。 They are doing research on environment protection.,n.,他花費兩年的時間研究各種各樣的蝴蝶。 He spent two years researching different types of butterflies. 對于商人來說研究市場很重要。 It is important for a businessman to research the market.,v.,,share.with,我和Mary每人有自己的臥室, 但是我們合用浴室和廚房。 Mary and I each have our own bedroom, but we share the bathroom and the kitchen. 良好的交流包括分享信息和交換觀點。 Good communication includes sharing information and exchanging ideas.,persuasive,persuasive adj. 能說服的；善于游說的 She has a persuasive manner. 她有善于勸誘人的態(tài)度。 相關詞；persuade 說服；勸誘 He persuaded her to go to school, even though she did not want to. 即使她不想去上學，他還是說服她去。 Who persuaded you into joining this society? 誰說服你參加這個團體?,,,1. (2010） There is nothing more I can try ______ you to stay, so I wish you good luck. A. being persuaded B. persuading C. to be persuaded D. to persuade,高考鏈接,2. Alice trusts you; only you can ________ her to give up the foolish idea. (2010) A. suggest B. attract C. tempt D. persuade,高考鏈接,3. While shopping，people sometimes can’t help ____ into buying something they don’t really need.（2010）  A. to persuade B. persuading C. being persuaded D. be persuaded,高考鏈接,4. The number of deaths from heart disease will be reduced greatly if people _____to eat more fruit and vegetables. (2010) persuade B. will persuade C. be persuaded D. are persuaded,高考鏈接,believe in,I don’t believe in ghosts. I think stories of ghosts were made up by human beings. 我不相信鬼。我認為鬼的故事都是人編造出來的。,promote,There is a big advertising campaign to promote our new toothpaste. 有一場聲勢浩大的推銷我們新牙膏的廣告宣傳活動。 The company is promoting their new products on television. 這家公司在電視上宣傳他們的新產(chǎn)品。,宣傳,推廣；推銷,促銷,提升,提拔, 晉升為,They promoted him captain.,他們提升他為上尉。,promotion,mean,mean : v. 意思是, 意味著 Saying that means refusing his friendship. 那樣說就意味著拒絕他的友誼. The dark clouds mean rain. 烏云是下雨的征兆。 My friends mean a lot to me. 我的朋友對我來說非常重要。 What do you mean by saying and doing so? 你這樣說這樣做究竟是什么意思?,,mean,mean to do sth. 打算做某事 I meant to give you this book today, but I forgot. 我本來打算今天給你這本書,可是我忘了。 The book is meant for 10-year-old children. 這本書是為十歲的孩子準備的。 The advertisement is meant to encourage customers to buy the product. 這個廣告是為了鼓勵顧客購買這個產(chǎn)品。,(2010) —Ouch! You hurt me! —I am sorry. But I _____ any harm. I _____ to drive a rat out. A. didn’t mean; tried B. don’t mean; am trying C. haven’t meant; tried D. didn’t mean; was trying,高考鏈接,—Why didn’t you give me a ring? —Well, I meant _________ , but later I forgot. (2010) A. telephoning B. to telephone C. having telephoned D. telephoned,高考鏈接,protect,人們常常戴墨鏡以保護眼睛免受強烈太陽光的刺激。 People usually wear sunglasses to protect their eyes from the strong sunlight. 要采取一切措施保護河水免受污染。 Everything must be done to protect rivers from being polluted.,be aware of,使得人們明白抽煙的危害很重要。 It is important to make people aware of the danger of smoking. 你意識到學習一門外語的重要性了嗎? Are you aware of the importance of learning a foreign language?,connect,（常to, with與連用）連接；結合；連結 Will you connect this wire to the television? 你把這根電線和電視機連上好嗎？ If the tunnel is built, it will connect Britain to Europe for the first time in history. 如果隧道建成,它將有史以來第一次把英國和歐洲大陸連接起來。,be connected with = have something to do with 人們都認為這個年輕人與這件事故有關系。 People all think that the young man is connected with the accident.,fall for,你要聰明點兒, 別相信他那種把戲而上當啊。 You should be clever enough not to fall for his tricks. 你怎么會相信那種挨家挨戶做銷售的人說的話呢? How can you fall for the words of the door-to-door salesman?,play a trick / tricks on sb. 作弄某人 The children love playing tricks on me. 孩子們喜歡捉弄我。 Children, as well as adults, usually play tricks on each other on Halloween. 孩子和大人一樣,通常在萬圣節(jié)的時候捉弄彼此。 trick sb. into doing sth.誘使,哄騙某人做… He tricked me into giving him the money. 他哄騙我給了他錢。,trick n. & v.,,though —— however 可是，雖然 He said he would come , he didn’t, though. 他說他會來，可是他并沒有來。 I have a bit of a cold. It’s nothing much, though. 我有點感冒，不過并不嚴重。,deal with,How would you deal with such a situation? 你將如何應對這樣的情形？ I've dealt with this shop for 20 years. 我同這家商店做生意已經(jīng)有20年了。 This is a book dealing with West Africa. 這是一本關于西非的書。 He is easy to deal with. 他很容易打交道。 People in their village deal in tea. 他們村里的人都經(jīng)營茶葉。 It's a deal. 就這么辦, 一言為定。,,,,,,deal in,交易,買賣,(2010) We all know that, ____, the situation will get worse. A. not if dealt carefully with B. if not carefully dealt with C. if dealt not carefully with D. not if carefully dealt with,高考鏈接,Read the article again and again after class and finish Parts A1 and A2 on page 90 of the Workbook. 2. Write a summary about the text.,Homework,同學們,來學校和回家的路上要注意安全,同學們,來學校和回家的路上要注意安全,