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,Unit 1 Advertising,Word power,Brainstorming,How are the following words formed?,health (noun) healthy (adjective) interest (verb) interesting (adjective),3 parts of a word,,a prefix,a stem,a suffix,,,,,,,,,,Exercise: Best Clothing Shop,Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) wealthy (8) lucky (9) fantastic,Let’s learn more about prefixes and suffixes.,The following is a table of common prefixes:,not,not,opposite,do again,badly or wrongly,The following table provides some examples of common suffixes.,having the quality of,having the ability of,like, full of,characterized by,without,Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented.,learn more about sales and marketing,Sales and marketing,Product Market research Sales and marketing Sales/marketing department Consumers Market share Sales targets Sales figures,What do they mean? Can you have a guess?,Useful expressions,Possible answers: (1) market share (2) sales figures (3) consumers (4) market research (5) sales/marketing department (6) sales targets,Practice: B,product sales quality figure consumer discount,I want to buy some milk ________ from the shop. ________of milk usually go up during this time. I like ‘Fresh’ milk very much because this band usually has a good________. Recent sales ________ show that it is popular among _________. The shop also gives much _______ of 10 per cent for cash. Why don’t you have a try?,products,Sales,quality,figures,consumers,discount,Exercise for consolidation,,Puzzle,1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger,1,2,3,4,5,6,7,8,,Hidden word,Food and ________ are quite important to our human beings.,用所給單詞的形容詞形式填空！,h e a l t h y,h e r o i c,a t t r a c t i v e,h e l p f u l,e x c i t i n g,o r i g i n a l,d a n g e r o u s,clothing,Thank you for your cooperation!,同學(xué)們,來學(xué)校和回家的路上要注意安全,同學(xué)們,來學(xué)校和回家的路上要注意安全,